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Mahek Agarwal

@mahekagarwal

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Aspiring marketing strategist with a focus on behavioral economics.

Netherlands

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What I'm looking for

I am looking for a role that fosters creativity, encourages data-driven decision-making, and supports professional growth in a collaborative environment.

I am an aspiring marketing strategist currently pursuing my Master of Science in Behavioral Economics at Erasmus University Rotterdam. My academic journey has equipped me with a solid foundation in market research, consumer analysis, and sustainability. My thesis investigates how sustainability seals influence consumer perceptions, bridging the gap between behavioral economics and marketing.

Throughout my internships, I have gained hands-on experience in behavioral science and market research. At Swiggy, I conducted observational studies and focus group discussions to formulate interventions aimed at enhancing employee tenure. My role at Project Sales Corporation involved extensive market research and competitive analysis, where I provided strategic recommendations that supported product launches. I am passionate about leveraging data-driven insights to inform product strategy and market positioning.

In addition to my academic and professional experiences, I have engaged in various research projects and volunteering activities that reflect my commitment to social impact. I successfully designed an English grammar curriculum for elementary students, resulting in significant improvements in their comprehension. I also organized fundraising initiatives to empower women through vocational training. I am eager to bring my skills and passion for marketing to a dynamic team.

Experience

Work history, roles, and key accomplishments

Behavioural Science Intern

Swiggy

May 2025 - Present (2 months)

Visited over 10 Points of Delivery (PODs) on-site, conducting observational studies and Focus Group Studies with over 100 employees. Supported the team in formulating interventions aimed at increasing employee tenure and company relatedness by leveraging behavioural frameworks.

Observational Studies Focus Groups Employee Engagement Data Collection

Market Research Intern

Project Sales Corporation

Sep 2023 - Present (1 year 10 months)

Conducted extensive market research and competitive analysis across 50+ markets to assess the go-to-market strategy for hands-free safety tools. Provided strategic recommendations through structured reporting and data-driven storytelling using Excel and PowerPoint. Supported the product launch by identifying target demographics, market entry opportunities, and positioning strategies, utilizing Tab

Market Research Competitive Analysis Go To Market Strategy Data Storytelling Excel PowerPoint Tableau Power BI Product Launch Target Demographics

Policy Research Intern

Impact and Policy Research Institute

Jun 2022 - Present (3 years 1 month)

Conducted policy analysis by authoring articles on India's lithium reserves and their impact on the electric vehicle industry, exploring market trends and geopolitical implications. Coordinated and reported a seminar on India’s G20 Presidency for over 100 attendees.

Policy Analysis Market Trends Geopolitical Analysis Research Article Authoring

Education

Degrees, certifications, and relevant coursework

Erasmus University Rotterdam

Master of Science, Behavioural Economics

Activities and societies: Thesis (ongoing): Investigating how sustainability seals influence consumer perceptions and induce cognitive dissonance using choice-based conjoint analysis – bridging behavioural economics and marketing.

Investigated how sustainability seals influence consumer perceptions and induce cognitive dissonance using choice-based conjoint analysis, bridging behavioural economics and marketing. This thesis is ongoing and focuses on data-driven insights.

University of Delhi

Bachelor of Arts, Economics and Mathematics

Grade: 8.0

Studied Economics and Mathematics, gaining a strong foundation in quantitative analysis and economic principles. Selected coursework included Real Analysis, Statistics with R, Linear Algebra, Microeconomics I & II, and Macroeconomics I & II.