Open to opportunities

Mael Ziani

@maelziani

Message

I lead mobile gaming creative strategy and produce high-performing 2D/3D campaigns from concept through delivery.

France

Message

What I'm looking for

I'm looking to lead creative strategy and end-to-end 2D/3D production for ambitious brands, using cinematic storytelling and performance data to build campaigns that grow engagement and market presence.

At TapNation, I lead global brand strategy and creative direction to elevate market presence, prestige, and user interest. I guide design teams in delivering high-impact campaigns aligned with business objectives.

Previously at TapNation, I created high-performing 2D and 3D animated ads for mobile game user-acquisition campaigns. I owned the full production pipeline—from concept, animation, VFX, and editing through final delivery—and partnered with marketing teams to iterate work using KPI and performance data.

I also led 3D art teams, defined visual direction for brand campaigns, and mentored junior creatives in technical software and production skills.

My background includes broadcast editing at MTV–GameOne and end-to-end digital video production at Gentside, where I developed concepts, shot and edited content, created motion graphics, and delivered visual storytelling for entertainment, gaming, and social platforms.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative

Current

TapNation

Nov 2024 - Present (1 year 10 months)

Directed global brand strategy to elevate market presence and prestige. Led design teams to deliver high-impact campaigns and orchestrated creative vision to ensure alignment with business objectives.

Creative Direction Brand Strategy Team Leadership Campaign Management Art Direction Motion Design 3D Animation Project Management