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Made byDesign

@madebydesign

Brand and digital designer at Mindvalley Labs who scaled high-ticket program conversions up to 5X through landing pages and campaign creative.

Malaysia
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At Mindvalley Labs Sdn Bhd, I designed landing pages, sales pages, and email templates for high-ticket programs, scaling conversions up to 5X and contributing to sales growth of up to 10X. I also built a component library and layout template system that doubled launch speed across 100 launches.

As Senior Graphic Designer & Creative Lead, I led brand and campaign design for 150+ campaigns across 9 sub-brands. I rolled out Mindvalley's global rebrand into 80+ templates and 12 brand guideline documents, then extended it into a UI design system.

Earlier at Mindvalley, I led creative production for Omvana across iOS, Android, and web, and launched an apparel line that reached 96 live SKUs in 4 weeks and $250K in launch sales. More recently, I directed funnel design for Amplify and created paid traffic ad banners for Scale for Impact clients.

Experience

Work history, roles, and key accomplishments

Mindvalley Labs Sdn Bhd logoMB

User Experience Designer & Product Manager

May 2023 - May 2026 (3 years)

Scaled conversions up to 5X and contributed to up to 10X sales growth for high-ticket programs by designing landing pages, sales pages, and email templates. Built a component library and layout template system that doubled launch speed across 100 launches.

Education

Degrees, certifications, and relevant coursework

Limkokwing University of Creative Technology logoLT

Limkokwing University of Creative Technology

Bachelor of Design (Hons), Professional Design (Visual Communication)

Bachelor of Design (Hons) in Professional Design with a major in Advertising, focusing on visual communication.

Google logoGO

Google

Google UX Design Professional Certificate, UX Design

Professional certificate in UX Design, covering user experience research, design, and prototyping.

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