At Mindvalley Labs Sdn Bhd, I designed landing pages, sales pages, and email templates for high-ticket programs, scaling conversions up to 5X and contributing to sales growth of up to 10X. I also built a component library and layout template system that doubled launch speed across 100 launches.
As Senior Graphic Designer & Creative Lead, I led brand and campaign design for 150+ campaigns across 9 sub-brands. I rolled out Mindvalley's global rebrand into 80+ templates and 12 brand guideline documents, then extended it into a UI design system.
Earlier at Mindvalley, I led creative production for Omvana across iOS, Android, and web, and launched an apparel line that reached 96 live SKUs in 4 weeks and $250K in launch sales. More recently, I directed funnel design for Amplify and created paid traffic ad banners for Scale for Impact clients.

