Luis Martinez

Supported ongoing multilingual WordPress digital communications by aligning content structure with sales and marketing priorities. Built reusable Bricks Builder components and templates to keep updates consistent and reduce maintenance overhead while improving key user paths like quote requests and store locator.

Created clear, mobile-first websites and landing pages for non-profits and small businesses with accessible, easy-to-update layouts. Produced multilingual page sets and reusable templates, supported by lightweight content systems and guidelines for consistent campaign delivery.

Designed and developed websites and web/email communication assets for NGOs and SMBs across multiple audiences and platforms. Adapted messaging and layouts for multilingual needs while maintaining brand consistency through reusable content patterns and templates.

Designed seasonal campaign web pages and homepage updates, and produced supporting email assets for retail promotions. Coordinated messaging and rollout across marketing and development teams to ensure consistent cross-channel delivery.

Standardized lifecycle email communications using modular components and QA documentation to improve consistency across teams. Contributed to website redesign deliverables by supporting structured page systems and clear handoff documentation.

Completed a Master of Design at the University of New South Wales (UNSW) in Sydney.

Completed a Bachelor of Communication at Universidad Iberoamericana in Mexico City.