Lubna Ruziyeh
@lubnaruziyeh
I build user-centered digital products by turning customer insights and analytics into measurable improvements.
Saudi ArabiaWhat I'm looking for
At Sary, I defined and prioritized requirements for 5+ digital products, maintained 100+ user stories in JIRA, and used engagement, adoption, and satisfaction KPIs to guide product decisions.
I've also delivered 50+ customer insights, built feedback loops and data-driven personas, and designed UX/UI improvements for e-commerce and B2B digital products.
Experience
Work history, roles, and key accomplishments
Product Manager
Sary
Dec 2023 - Sep 2025 (1 year 9 months)
Defined and prioritized product requirements for 5+ digital products based on customer feedback, business objectives, and market trends. Analyzed business and customer needs to document workflows and recommend improvements that enhanced user experience and operational efficiency.
Customer Experience Specialist
Sary
May 2023 - Dec 2023 (7 months)
Conducted data-driven analysis across key customer journeys, identifying friction points and proposing enhancements that improved satisfaction and retention. Delivered 50+ actionable insights through customer feedback analysis, surveys, and user research to support business and product decisions.
Product Research Associate
Sary
Feb 2022 - May 2023 (1 year 3 months)
Designed and implemented a structured customer feedback loop, producing 20+ insight reports to inform product roadmap decisions and reduce churn. Developed 6 data-driven personas using segmentation, behavioral analysis, and survey insights, supporting targeted feature decisions and 30+ product improvements.
UX/UI Designer
Kawni.com 'Start-up'
Apr 2021 - Feb 2022 (10 months)
Led user research to identify pain points and drive UI/UX improvements. Designed and delivered the visual design of a new website, guiding product development to align with user needs and business objectives.
Education
Degrees, certifications, and relevant coursework
LinkedIn Learning
Professional Certificate, Product Management
Completed the Aha! Product Management Professional Certificate in 2025.
Google Cloud
Course, Data Analysis
Completed the Analyzing and Visualizing Data in Looker course in 2023.
McKinsey & Company
Program, Business
Completed the Forward Program in 2022.
California Institute of the Arts
Specialization, UI/UX Design
Completed the UI/UX Design Specialization in 2021.
German Jordanian University
Bachelor of Science, Architecture
2014 - 2019
B.Sc in Architecture from German Jordanian University, completed from 2014 to 2019.
Availability
Location
Saudi ArabiaAuthorized to work in
Job categories
Skills
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