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Lobo SánchezLS
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Lobo Sánchez

@lobosnchez

Graphic designer and art director with 12+ years crafting branding, editorial illustration, and e-commerce visuals.

Spain
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What I'm looking for

I’m looking for roles where I can own branding and illustration across campaigns and e-commerce, apply generative AI thoughtfully, and keep growing teams—designing with clarity while supporting digital transformation and mentorship.

I’m a graphic designer and art director with over 12 years of experience in branding, editorial, illustration and e-commerce. My work spans campaigns, digital assets, and illustration-driven storytelling across both local and international contexts.

I’ve built a track record at Veepee/Privalia, McCann Healthcare and Novartis, creating banners, newsletters and product retouching for major brands. I’m especially proud of earning an ASPID Gold Award 2019 for graphic design.

I bring advanced use of generative AI applied to design, using tools like Midjourney and Krea to accelerate ideation while keeping the visual direction intentional and on-brand. I also enjoy web development for visual content, working with WordPress/Elementor to connect design with real user experiences.

I don’t just design—I lead teams, mentor junior designers during onboarding processes, and teach digital transformation. Through my work as a Digital Transformation Trainer (Cibervoluntarios), I’ve delivered online courses on digital strategy, marketing, brand design and funding for NGO professionals.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universitat Oberta de Catalunya (UOC) logoUU

Universitat Oberta de Catalunya (UOC)

Web Design: Users, Interfaces and Mobile, Web Design

2013 - 2014

Studies in web design covering users, interfaces, and mobile topics from 2013 to 2014.

University of Málaga logoUM

University of Málaga

Bachelor's Degree in Journalism, Journalism

2006 - 2011

Bachelor's degree in Journalism completed from 2006 to 2011.

Tech stack

Software and tools used professionally

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