Lobo Sánchez

I’m a graphic designer and art director with over 12 years of experience in branding, editorial, illustration and e-commerce. My work spans campaigns, digital assets, and illustration-driven storytelling across both local and international contexts.

I’ve built a track record at Veepee/Privalia, McCann Healthcare and Novartis, creating banners, newsletters and product retouching for major brands. I’m especially proud of earning an ASPID Gold Award 2019 for graphic design.

I bring advanced use of generative AI applied to design, using tools like Midjourney and Krea to accelerate ideation while keeping the visual direction intentional and on-brand. I also enjoy web development for visual content, working with WordPress/Elementor to connect design with real user experiences.

I don’t just design—I lead teams, mentor junior designers during onboarding processes, and teach digital transformation. Through my work as a Digital Transformation Trainer (Cibervoluntarios), I’ve delivered online courses on digital strategy, marketing, brand design and funding for NGO professionals.