Lisette Reed

Founder/CEO providing CX and operational transformation consulting, including market and UX research, product strategy, and advising C-suite on CX operating models and AI adoption.

Led enterprise CX transformations for multiple clients, including VOC/VOE programs, contact center consolidation, and KPI frameworks. Delivered measurable improvements in enrollment, efficiency, and operational excellence.

Designed and implemented a lean-agile operating model for Google Cloud Marketplace, enabling scalable growth. Achieved significant cost reduction and improved partner experience through automation and closed-loop feedback.

Led global UX/EX transformation across six continents for Ford Motor Company, shaping workplace experience strategy and driving collaboration tools and technology pilots.

Managed 200M+ annual customer interactions, increasing engagement through personalization. Led enterprise persona development and journey mapping to align CX strategy across channels.

Built a $250M+ VOC program for Blue Cross Blue Shield of Michigan and led a $100M+ digital CX transformation at DTE, achieving significant enrollment growth and cost reductions.

Led Fund Development Operations managing a ~$4M budget with P&L analysis. Led CRM selection, implementation, and optimization to improve donor and client engagement.

Earned the Salesforce Cloud Solutions – Agentblazer AI Champion certification.

Completed a 6-month selective executive cohort in Foundational Business Strategy, focusing on Strategy, Leadership, and Business Transformation.

Earned an Associate of Arts in Business Administration, Management & Operations.