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LinXi Zhang

@linxizhang

Business value consulting leader at Merkle building ROI/TCO cases that influence ~$20M in annual opportunity pipeline.

United States
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At Merkle, I lead business value consulting and customer discovery across enterprise clients, partnering with sales, solution experts, and executives to assess business needs and justify technology investments. My tailored business cases influence approximately $20M in annual opportunity pipeline and $6–7M in associated closed revenue.

I model client economics across revenue, retention, cost efficiency, adoption, and risk, with multi-year investment cases representing ~$60–70M in net client economic benefit. I also partner with Adobe, sales, and engineers on three jointly developed Merkle/Adobe enterprise AI solutions, developing customer value propositions and ROI/TCO cases.

At Wyndham Destinations, I owned FP&A and executive planning for a ~$3B structured-finance business. By partnering with banks and finance leaders on securitization strategy and funding timing, I generated approximately $7M in annual interest savings.

Earlier, I advised early- and growth-stage businesses at ROCeteer on profitability, investment cases, valuation, and SaaS-style unit economics. I use financial modeling and tools including Excel, SQL, Claude Code, and Power BI to support investment decisions and client recommendations.

Experience

Work history, roles, and key accomplishments

Merkle logoME
Current

Director, Business Value Architecture

Apr 2023 - Present (3 years 6 months)

Lead business value consulting and customer discovery across approximately 30 enterprise clients, partnering with sales and technical teams to assess business needs and financial justification for technology investments. Influence ~$20M in annual opportunity pipeline and ~$6–7M in associated closed revenue through value-based selling and tailored business cases.

Merkle logoME

Senior Manager, Strategic Finance Consulting

Oct 2021 - Apr 2023 (1 year 6 months)

Developed executive ROI, breakeven, and investment cases supporting more than $100M in client funding decisions across loyalty, marketing, and technology programs. Advised global restaurant markets on loyalty-program economics and led financial planning for a national retailer's third-party marketplace.

Wyndham Destinations logoWD

Manager of Financial Planning & Analysis

Wyndham Destinations

Dec 2018 - Oct 2021 (2 years 10 months)

Owned FP&A and executive planning for a ~$3B structured-finance business, including budgets, cash-flow and P&L forecasts, five-year plans, risk scenarios, and investment decision support. Partnered with banks and finance leaders to optimize securitization strategy and funding timing, generating approximately $7M in annual interest savings.

DP

Manager of FP&A at Wendoh Media

Downtown Project

Feb 2015 - Jul 2015 (5 months)

Managed financial planning and analysis for Wendoh Media, a portfolio company of Downtown Project.

DP

Financial Analyst

Downtown Project

Apr 2014 - Feb 2015 (10 months)

Performed financial analysis for a venture capital investment fund and startup ecosystem.

HP

Financial Analyst

HealthCare Partners

Apr 2013 - Dec 2013 (8 months)

Performed financial analysis for a healthcare organization, now part of Optum/UnitedHealth Group.

Education

Degrees, certifications, and relevant coursework

University of Nevada Las Vegas logoUV

University of Nevada Las Vegas

Master of Business Administration, Finance

Master of Business Administration in Finance from the University of Nevada Las Vegas.

University of Nevada Las Vegas logoUV

University of Nevada Las Vegas

Bachelor of Science in Business Administration, Marketing

Bachelor of Science in Business Administration in Marketing from the University of Nevada Las Vegas.

Tech stack

Software and tools used professionally

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