Looking for a job

Letícia Santos

@letciasantos

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I build dashboards and analyses that turn growth, customer, and campaign data into actionable business decisions.

Brazil

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What I'm looking for

I'm looking to use data analysis, dashboards, experimentation, and customer insights to support growth and data-driven business decisions.

At PagBank, I build and maintain Power BI dashboards for Growth KPIs, analyze customer behavior and CRM campaign performance, and translate findings into actionable business insights.

I plan and measure A/B tests, write and optimize SQL Server queries, and conduct exploratory and diagnostic analyses to support conversion and performance optimization.

Previously at Vivo, I developed Power BI and Microsoft Fabric analytical solutions, automated reports with Power Automate, and documented processes in Scrum and Kanban environments.

Experience

Work history, roles, and key accomplishments

Current

Junior Data Analyst (Growth)

Current

PagBank

Nov 2025 - Present (11 months)

Develops and maintains Power BI dashboards to monitor Growth KPIs, writes and optimizes SQL Server queries, and conducts exploratory and diagnostic analyses. Plans and measures A/B tests, analyzes customer behavior and CRM campaign performance, and collaborates with Product, CRM, Marketing, and UX teams.

Power BI SQL Server CTEs Stored Procedures A B Testing Customer Segmentation CRM Analysis Data Storytelling Agile

Junior Data Analyst

Vivo (Telefônica Brasil)

Jul 2024 - Nov 2025 (1 year 4 months)

Developed and enhanced Power BI dashboards using DAX, Power Query, and data modeling best practices. Built analytical solutions in Microsoft Fabric, performed SQL Server queries and data validation, and automated processes with Power Automate.