Open to opportunities

Leana Macaya

@leanamacaya

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Creative graphic designer specializing in social content and branding.

United States

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for growth in branding and digital design.

As a passionate graphic designer, I have honed my skills in creating compelling visual content that resonates with audiences across various platforms. Currently, I work as a Social Content Designer at Etsy, where I design both paid and organic social media graphics and animations. My role involves collaborating with producers and video teams to develop innovative concepts that align with brand guidelines and current social media trends.

Previously, I served as a Graphic Designer at Dotdash Meredith, where I guided renowned brands through their transition from print to digital. My responsibilities included art directing projects from ideation to execution, which significantly improved visual consistency and brand recognition. I have a strong background in creating motion graphic assets and collaborating with diverse stakeholders to produce engaging content for web and social campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Content Designer

Current

Etsy

Oct 2022 - Present (2 years 8 months)

Designs paid and organic social content, including graphics and animations, for social media platforms. Collaborates with producers and video teams to develop concepts for campaigns, integrating merchandise photography into content.

Graphic Design After Effects Cinema 4D Figma Illustrator InDesign Photoshop CSS HTML

Graphic Designer

Dotdash Meredith

Sep 2021 - Jun 2024 (2 years 9 months)

Guided brands through the transition from print to digital, art directing projects and producing assets for web and social media. Collaborated with stakeholders to create concepts for campaigns.

3D Modeling Art Direction Branding Digital Art Editorial Design Logo Design Motion Graphics Photo Editing Social Media

Production Designer

Yahoo

Sep 2023 - Apr 2024 (7 months)

Redesigned the AOL Shopping brand to enhance user experience and modernize visual identity. Utilized user feedback to optimize iconography, leading to increased user engagement.

User Experience Design Graphic Design Brand Strategy User Feedback Iconography Logo Design

Education

Degrees, certifications, and relevant coursework

Queens College

Bachelor of Fine Arts, Graphic Design

2016 - 2020

Bachelor of Fine Arts in Graphic Design, focusing on visual communication, design principles, and multimedia applications. Developed skills in creating compelling graphics and understanding user experience.

Queens College

Associate of Science, Multimedia Programming

2015 - 2017

Associate of Science in Multimedia Programming, emphasizing the integration of technology and design. Gained experience in programming and multimedia production.