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Laurent Vidal

@laurentvidal

Creative Director & Copywriter at independent, creating immersive Live Action experiences and the Agatha® method for narrative design.

France

Message

At independent, I develop brand and content projects and design bespoke immersive Live Action experiences, with professional actors and unscripted players. I created Agatha®, a method for structuring narration, interaction, pacing and immersion that I also apply to assessing conversational AI.

At Fantom, I reframed the SNCF intranet launch brief into “Le lundi c’est Ferrier,” a weekly comedy series written for Julie Ferrier; the format’s internal viewing rate exceeded 70% and it was extended from three to six months. Earlier, at Piment / DDB France, I directed creative and strategic work with a creative and production team of 30.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Copywriter

Current

Independent

Jul 2021 - Present (5 years 4 months)

Creative direction, concept and copy for brand and content projects. Design, writing and production of bespoke immersive Live Action experiences for 10 to 200+ participants.

Creative Direction Copywriting Brand Positioning Integrated Campaigns Storytelling Narrative Design Live Action Production Design Agatha

Founding Partner, Creative Director

Ultimacy SAS

Aug 2021 - Dec 2025 (4 years 4 months)

Studio designing and producing premium immersive Live Action experiences, with professional actors and continuous dramaturgy over several days.

Immersive Experiences Live Action Narrative Design Production Creative Direction

Head of the Synvance Digital Marketing business unit

Synvance Consultants

Aug 2018 - Jun 2021 (2 years 10 months)

Led brand positioning, content strategy and campaign development for client accounts. Built and defended strategic recommendations in client presentations.

Brand Positioning Content Strategy Campaign Development Client Presentations

Founding partner, Strategy & Creative Director

Fantom

Aug 2008 - Dec 2017 (9 years 4 months)

Integrated campaigns, brand storytelling and video content. Writing and assessing creative briefs, leading creative teams, defending campaign platforms in competitive pitches.

Integrated Campaigns Brand storytelling Video Content Creative Briefs Team Leadership Pitching

Creative Concept Manager

Duke Interactive

Dec 2005 - May 2008 (2 years 5 months)

Narrative concepts, digital brand experiences, gamification and creative team management.

Narrative Concepts Digital Brand Experience Gamification Creative Team Management

General Manager, Strategy & Creative

Piment / DDB France

Jul 1999 - Nov 2004 (5 years 4 months)

Creative direction, strategic planning and creative management on mass-market brand campaigns. Managed a creative and production team of 30.

Creative Direction Strategic Planning Creative Management Team Management

Copywriter, then partner in charge of Creative

IPC, Lintas, Kenya, Satanas

Jan 1988 - Dec 1998 (10 years 11 months)

Trained as a copywriter in below-the-line agencies. Retail and trade marketing expertise: in-store promotions, point-of-sale material, shelf stoppers, counter displays.

Copywriting Retail Marketing Trade Marketing In Store Promotions Point of Sale Materials