
Laura Li
@laurali
I forecast demand and optimize inventory for complex manufacturing portfolios and high-volume product launches.
What I'm looking for
At Fortune Brands Water Innovations (Moen), I forecast approximately 3,500 SKUs across a diverse customer portfolio, using POS data, sales trends, customer requirements, and business inputs to guide demand and supply decisions.
I partner with Sales Managers, VPs, Marketing, customers, Warehousing, and Distribution through S&OP, promotional planning, master scheduling, and service-level analysis. I support a 98% fill-rate target by expediting products, identifying supply gaps, and implementing corrective actions.
In 2025, I coordinated planning for the launch of 900+ new SKUs—about three times the typical annual volume—while supporting the transition of hundreds of SKUs from U.S. plants to Asian manufacturers without disrupting customer service.
I also bring hands-on experience in procurement, SAP material master data, purchase order management, inbound logistics, CBSA import coding, and inventory optimization. My work contributed to zero CBSA fines over five years, and I graduated with honors in Purchasing & Supply Chain Management and Transportation & Customs.
Experience
Work history, roles, and key accomplishments
Demand Planner Analyst
Fortune Brands Water Innovations (Moen)
May 2022 - Dec 2025 (3 years 7 months)
Forecasted approximately 3,500 SKUs across a diverse customer portfolio, supporting a 98% fill-rate target. Coordinated cross-functional planning for a 900+ SKU product launch and led S&OP alignment with customers, Sales, Marketing, and Operations.
Education
Degrees, certifications, and relevant coursework
Seneca College
Ontario College Advanced Diploma, Purchasing & Supply Chain Management
2018 - 2020
Pursued an Ontario College Advanced Diploma in Purchasing & Supply Chain Management, focusing on supply chain planning, procurement, inventory management, logistics, and operations management.
Seneca College
Diploma, Transportation & Customs
2017 - 2018
Completed a Diploma in Transportation & Customs, focusing on international logistics, transportation, customs compliance, and import/export procedures.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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