At Careem, I lead design delivery for the Jordan market, translating marketing and commercial briefs into consistent creative work across Food, Rides, Shops, DineOut, Plus and Box.
I guide designers through feedback, creative reviews and regular one-to-one meetings, and coordinate with marketing, product and commercial teams, external agencies and the regional creative studio.
As a Senior Graphic Designer at Careem, I developed campaign concepts and visual assets for social media, CRM, paid advertising, in-app placements and outdoor advertising, adapting work to campaign objectives and local audiences.
My work spans brand identity, campaign design and print production, and includes integrating generative AI into campaign visuals using tools such as Midjourney and Adobe Firefly.
