Laura Hundersmarck
@laurahundersmarck
I design human-centered AI and payment systems that scale with trust.
What I'm looking for
At Meta, I owned the human-in-the-loop experience for AI workflows in Revenue Operations, from AI output validation to real-time feedback loops. The work enabled teams encountering AI systems for the first time to scale while maintaining oversight and confidence, and was recognized as Gartner’s 2025 Finance AI Use Case of the Year.
Before Meta, I led end-to-end design at SumUp for payment and loyalty marketing solutions worth 30M annually. As sole designer supporting 3+ engineering teams, I shaped user experiences across platforms, devices, and global markets.
I also led strategic design overhauls that unified SumUp’s in-store B2B and B2B2C products with its broader ecosystem, creating a scalable foundation for global expansion, faster delivery, and feature growth. At Granite Solutions Groupe, I helped create its first design system, unifying 200+ digital assets and documenting 90+ component specifications.
My background spans UX research, visualisation, 3D modeling, heritage documentation, and photography. I believe great design starts with understanding what people genuinely need.
Experience
Work history, roles, and key accomplishments
Supported AI transformation within Meta’s Revenue Operations, shaping how AI-native tools integrate into complex internal workflows. Owned the human-in-the-loop experience—from AI output validation to real-time feedback loops—for users encountering AI systems for the first time, enabling Revenue Operations teams to scale while maintaining oversight and confidence.
This work was recognized as Gart
Led end-to-end design for payment and loyalty marketing solutions worth 30M annually. Combining strategic vision with hands-on expertise to deliver exceptional user experiences across diverse platforms, devices, and global markets. Sole designer for 3+ eng teams.
Worked as Senior Product Designer at SumUp.
Led strategic design overhauls that unified our in-store B2B & B2B2C products with the broader SumUp ecosystem, establishing a scalable foundation for global expansion, speed to market, and feature expansion.
• Helped create the first design system and unified 200+ digital assets, documenting 90+ component specs, cutting design inconsistencies and significantly reducing development time
• Developed modular templates within the new Content Management System serving 3 user segments, scaling content production while significantly reducing creation time
• Sustained 90+ Figma and Storybook components and de
Worked as Co-Founder at Current.
• Created 3D models of historic sites, enhancing public outreach efforts and fostering greater engagement with cultural heritage
• Designed signage for 28 cultural heritage sites and produced architectural illustrations and maps for 50+ cultural resource reports using ArcGIS and AI Illustrator
• Photographed 20+ historic buildings, structures, and landscapes for archival and promotional purposes
The School of Simulation and Visualization (SimVis) at the Glasgow School of Art has an extensive track record of innovation in visualization and interaction, specializing in 3D modeling, animation, 3D sound, and human-computer interaction.
• Created technical 3D models for interactive applications and virtual tours of World Heritage Sites
• Documented historic structures using LiDAR scanning, ph
• Conducted comprehensive quantitative and qualitative research, analyzing data to inform key insights
• Presented findings at the European Commission-funded Explorathon ’15, hosted at the National Museum of Scotland, engaging diverse audiences with impactful storytelling and visualizations
• Photographed dynamic nightclub events and portrait sessions, delivering high-quality, tailored images.
• Edited and retouched photos using Adobe Lightroom and Photoshop for polished results
• Built strong client relationships by delivering projects on time and meeting diverse creative needs
• Balanced creativity and technical expertise in fast-paced environments to produce compelling imagery
Ph
• Designed engaging visual content to promote travel in Iceland, capturing the region’s unique appeal.
• Partnered with the founder to create and execute targeted social media campaigns, driving traffic to key advertising stakeholders, notably Icelandair’s Stopover program in its early inception.
• Assisted lead photographers by capturing candid moments, managing equipment, and setting up lighting for seamless shoots
• Coordinated with clients, vendors, and guests to ensure smooth event flow and meet real-time needs.
Edited and organized photos into high-quality galleries that exceeded client expectations
• Maintained professionalism in fast-paced, high-pressure environments to deliver an
Education
Degrees, certifications, and relevant coursework
University of Florida
Bachelor of Arts (B.A.), Anthropology
• Minors in Linguistics and Portuguese
• University Scholars Program recipient
• A published author for the UF Journal of Undergraduate Research
• Completed CAPES-FIPSE Exchange Program at the Federal University of Paraná in Brazil
Universidade Federal do Paraná
Semester abroad, Ethnography
Bloc
Certificate, UX/UI Design and Front-end Development
2018 - 2019
• Created end-to-end user experiences developing original content, visual design, color schemes and interaction design on every interface
• Executed user-research, interviews, and competitive analysis to develop personas, user stories, and user flows
• Designed and distributed wireframes and clickable prototypes
• Participated in design critiques and presented ideas to stakeholders
The Glasgow School of Art
Master of Science, International Heritage Visualization
2015 - 2015
Pursued a Master of Science in International Heritage Visualization, focusing on 3D modeling, LiDAR surveying, and user-centered research.
The Glasgow School of Art
Master of Science (M.S.), International Heritage Visualization
The School of Simulation and Visualization at the Glasgow School of Art has an extensive track record of innovation in visualization and interaction, specializing in 3D modeling, animation, 3D sound, and human-computer interaction.
Skills acquired:
• Photo-realistic 3D modeling
• Lidar surveying, point cloud registration, photogrammetry, RTI
• Knowledge of current data management & archival guid
University of Florida
Bachelor of Arts, Anthropology
Activities and societies: Minors in Linguistics and Portuguese; University Scholars Program recipient; published author for the UF Journal of Undergraduate Research; completed CAPES-FIPSE Exchange Program at the Federal University of Paraná in Brazil.
Earned a Bachelor of Arts in Anthropology with minors in Linguistics and Portuguese, and participated in the University Scholars Program.
Availability
Location
Authorized to work in
Portfolio
lhundersmarck.wixsite.com/photoJob categories
Skills
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