Salman Imam

Lead concept development, art direction, and visual execution for national FMCG, insurance, fintech, hospitality, and restaurant brands across OOH, print, digital, social, POSM, and brand-experience touchpoints. Directed integrated campaigns for major brands and improved creative workflow, reducing project delivery timelines by 30%.

Designed marketing materials and campaign systems for premium property developments, supporting stronger buyer engagement and brand visibility. Maintained cohesive visual identity across Instagram, LinkedIn, and email, contributing to 40% audience growth.

Supported trade marketing campaigns through posters, shelf talkers, POS displays, and retailer communication materials. Designed over 30 promotional assets used across Lagos sales territories during quarterly activations.

Designed promotional visuals for radio programs, increasing online audience engagement across social media platforms. Produced over 20 visual assets during a 6-week internship while meeting all project deadlines efficiently.

Increased brand awareness through strategic social media campaigns and engaging visual storytelling. Grew social media following from 800 to over 11,500 users within two years and boosted website traffic by 210%.

Completed the National Youth Service Corps program in 2024.

Bachelor of Arts in Performing Arts, with a strong foundation in visual communication, storytelling, narrative design, and performance aesthetics. Completed parallel self-directed specialization in graphic design, branding, and digital illustration.

Completed the Full Illustration Course on Skillshare in 2022.

Earned the Adobe Illustrator Certification from Envato TutsPlus in 2022.