Kunal Singh
@kunalsingh8
SEO Specialist with 7+ years delivering measurable organic growth and AEO/GEO/LLM visibility optimisation.
What I'm looking for
I’m a Results-driven SEO Specialist with 7+ years of experience delivering measurable organic growth across NDIS, aged care, logistics, and healthcare verticals. I own end-to-end SEO strategy—technical audits, on-page optimisation, link-building, and content strategy—while building an emerging edge in AEO, GEO, and LLM visibility optimisation.
In my most recent role, I delivered full-spectrum SEO for a national NDIS & aged care SaaS platform, strengthening topical authority with entity-based SEO and improving visibility for high-intent compliance and participant management queries. I pioneered Answer Engine Optimisation using FAQ schema, featured snippet-optimised content, and direct-answer formatting to capture Position Zero and voice search results.
I also executed Generative Engine Optimisation to improve brand and content discoverability inside AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Beyond traditional search, I’ve optimised for LLM citation readiness by structuring product pages, blogs, and FAQs with clear entity definitions and authoritative sourcing, supported by structured data (Schema.org) and internal linking. Using tools like Semrush, Ahrefs, Screaming Frog, and Google Search Console, I track keyword rankings, AI SERP features, organic traffic, and conversions to drive data-backed refinements and sustained growth.
Experience
Work history, roles, and key accomplishments
SEO Specialist
Care Diary
Jan 2026 - Apr 2026 (3 months)
Delivered end-to-end SEO strategy for a national NDIS and aged care SaaS platform, improving organic visibility across high-competition NDIS compliance and participant management terms. Implemented AEO and GEO/LLM visibility optimisations using entity mapping, FAQ schema, featured-snippet formatting, structured data, and reporting dashboards.
SEO Specialist
Appycodes
Nov 2023 - Jan 2025 (1 year 2 months)
Improved target keyword search visibility by 30% through enhanced on-page elements identified via Semrush audits. Led guest posting and technical SEO work to improve site health, support long-tail growth, and strengthen domain authority.
SEO Analyst
Nimbuspost
Oct 2022 - May 2023 (7 months)
Resolved technical SEO issues including hreflang configuration errors, on-page deficiencies, and crawl anomalies to restore full indexing efficiency. Performed competitor backlink analysis and executed guest posting campaigns to diversify the backlink profile and build domain authority.
SEO Executive
Plassey Technologies
Nov 2019 - Sep 2022 (2 years 10 months)
Executed full-site technical audits and resolved on-page SEO errors to improve site health and lift search engine rankings. Built and protected backlink profiles through targeted off-page campaigns and toxic link disavow, while developing content strategies to drive sustained organic traffic growth.
SEO Executive
Tekhook.in
May 2019 - Aug 2019 (3 months)
Grew consistent organic traffic by 15% through strategic blog content publishing on WordPress platforms and improved core keyword rankings for UPHI Hospital. Managed and optimised Google AdWords and Facebook campaigns to increase lead conversions and improve paid search ROI using data-driven bidding adjustments.
Education
Degrees, certifications, and relevant coursework
Marwari College
Bachelor of Business Administration (Honours), Business Administration
Earned a BBA (Hons) from Marwari College in 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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