K S Anirudh

I've built business analytics experience through projects that turn market, financial, competitor, and social media data into actionable insights. With an MSc in Business Analytics and a B.Tech in Computer Science and Business Systems, I use Python, SQL, Power BI, Excel, and SPSS to support data-driven decisions.

As Project Coordinator for the Aston Global Advantage Project, I led analysis of the Aston Villa Foundation's community reach and developed recommendations to improve visibility and stakeholder engagement. In the Cesim Business Simulation, I assessed pricing, production, marketing, investment, and resource-allocation decisions to improve profitability and competitive positioning.

I've also analyzed unstructured social media data with Python and NLP, building workflows for preprocessing, feature extraction, sentiment classification, and interpretable reporting. As a Certified Mentor at Aston University, I supported students through one-to-one guidance, workshops, and collaborative learning.