Kritika Baral
@kritikabaral
Senior Product Designer crafting AI-powered SaaS and healthcare experiences that turn ambiguity into scalable user value.
What I'm looking for
I’m a Senior Product Designer with 5+ years of experience designing AI-powered, SaaS, healthcare, ERP, and growth-focused digital products. I thrive in ambiguous product environments, translating complex problems into user journeys, core flows, interaction patterns, and MVP-ready interfaces.
At reAlpha, I spearheaded zero-to-one design for an AI-powered homebuying platform within one month, guided design reviews, and improved paid campaign performance—generating 15K mortgage and 9K real estate leads while reducing annual lead costs by 15% and qualified lead costs by 67%. I’ve also expanded healthcare and ERP design systems (tokens and components), built executive dashboards and sentiment workflows, and enabled agile collaboration through structured handoff and design critique.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
reAlpha
Feb 2024 - Present (2 years 4 months)
Led zero-to-one design for reAlpha’s AI-powered homebuying platform, translating ambiguous requirements into MVP-ready user journeys and interfaces within one month. Drove landing pages and creative for paid campaigns that generated 15K mortgage and 9K real estate leads, influenced 80% of closed-deal touchpoints, and reduced annual lead costs 15% while cutting qualified lead costs 67%.
Product Designer
Leapfrog Technology
Jul 2022 - Feb 2024 (1 year 7 months)
Designed core healthcare workflows for Laudio, used across 150+ U.S. hospitals, improving workforce visibility, nurse engagement, and retention-focused admin operations. Expanded the design system and token library to improve component reuse and reduce design-to-development handoff friction across a multi-client SaaS product.
Associate Product Designer
Aspen Biosciences
Jul 2021 - Jun 2022 (11 months)
Designed Project Builder, an internal project management platform that centralized Kanban workflows, timelines, scope calculations, milestones, and project health visibility for Aspen teams. Helped stakeholders consolidate planning and reporting into a single interface to reduce recurring manual status check-ins.
Education
Degrees, certifications, and relevant coursework
Coursera (Google UX Design)
Google UX Design, User Experience (UX)
Completed the Google UX Design certification via Coursera in 2022.
Tribhuvan University, Kantipur Engineering College
Bachelor’s in Computer Engineering, Computer Engineering
2016 - 2020
Earned a Bachelor’s in Computer Engineering from Tribhuvan University (Kantipur Engineering College) between 2016 and 2020.
Coursera / Google
Code Like Her - Fellowship
Completed the Code Like Her fellowship (Coursera/Google) in 2020.
Availability
Location
Authorized to work in
Job categories
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