Krithika S
@krithikas
I build memorable SaaS and tech brands through scalable visual systems, rebrands, and clear product storytelling.
IndiaWhat I'm looking for
I'm currently building Aviso AI's brand, leading its full rebrand and website redesign for an AI revenue platform.
I've created scalable web and illustration systems that bring consistency and clarity across product, marketing, sales, engineering, and demand-generation touchpoints.
At Drivetrain, I was the sole visual designer, creating the company's first brand book and a visual identity built to grow from startup to design-forward brand. At Whatfix, I expanded brand guidelines into an illustration library used across web, events, and internal communications.
I also bring agency and community-building experience from SocialPanga and TiE Bangalore, where I created campaigns, pitch decks, event collateral, photography, videography, and email marketing. I love turning complex narratives and creative chaos into cohesive work people remember.
Experience
Work history, roles, and key accomplishments
Leading brand design initiatives at Aviso AI, focusing on scalable creative systems and design strategy for SaaS and tech products.
- Led full rebrand and website redesign for Aviso’s AI revenue platform, elevating visual identity across web and product touchpoints.
- Collaborated with cross-functional teams including Product, Sales, Marketing, and Engineering to drive consistency and UX clarity.
- Delivered scalable web design system adaptable across demand gen, blog, sales, and platform UI.
- Sole visual designer at an early-stage SaaS startup, owning and executing all brand and visual design initiatives.
- Redesigned and elevated blog graphics using detailed, custom isometric illustrations. Fully owned it end-to-end from drafting concepts, illustrating, to aligning with the brand’s tone.
- Created Drivetrain’s first-ever brand book from scratch, defining logo usage, color systems,
- Built a scalable, cross-functional illustration design system in Figma, enabling consistent visual storytelling across marketing, engineering, product, and internal teams.
- Developed and expanded Whatfix’s newly updated brand guidelines into a full illustration library used across web, events, and internal communications.
- Designed website illustrations across key pages, balancing brand expr
- Designed and managed end-to-end social media creatives for brands like Karnataka Tourism, Chola Insurance, Stanley, and Sparsh Hospital, taking full ownership in a fast-paced agency environment.
- Contributed to and led high-impact pitch decks for prospective clients, including HALO, through rapid brainstorming sessions and collaborative ideation.
Worked across teams to deliver product styling
- Took on multiple roles across videography, photography, content strategy, and visual design to support a range of programs, networking events, and meetups.
- Designed and executed email marketing campaigns, handling both design and content to drive engagement across community touchpoints.
- Played a key role in shaping the creative direction for TiE’s flagship event, TiE Young Entrepreneurship
Education
Degrees, certifications, and relevant coursework
Karnataka Chitrakala Parishath,Art Complex, Kumarakrupa Rd,Bangalore-01 (Autonomous)
Bachelor of Fine Arts - BFA, Painting
2014 - 2018
Karnataka Chitrakala Parishath
Bachelor of Fine Arts, Painting
2014 - 2018
Pursued a Bachelor of Fine Arts in Painting from Karnataka Chitrakala Parishath, an autonomous institution in Bangalore, from 2014 to 2018.
Availability
Location
IndiaAuthorized to work in
Job categories
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