At Seventh Triangle Consultancy, I lead end-to-end design across e-commerce websites, mobile apps and Shopify apps for Indian and international D2C brands. I led a rebrand for a Shark Tank India S4 period care brand and designed an ABFRL website from scratch, defining its information architecture, user journeys and responsive UI.
I led research and design for a Shopify discount discovery app that reached 1,500+ installs and a 4.5★ rating from 50+ reviews. I also designed a Shopify inventory management app and ran CRO and UX audits for 100+ e-commerce brands, driving a 59% add-to-cart conversion lift for a key client.
My NIFT training in Leather Design began with physical products, from trend research and materials to bags and seasonal collections. Now I bring that maker’s eye for craft and detail to digital products, and I mentor junior designers while working with clients, developers and PMs from brief to launch.
