With over 20 years of experience as a UX and product designer, I am deeply passionate about Growth Design, specializing in areas like acquisition, activation, and driving product innovation through experimentation and hypothesis. My experience enables me to address complex challenges, aligning product design with business goals and user needs effectively. My Analytic Thinking combined with a commitment to Cross-Functional Collaboration empowers me to devise strategies that not only address immediate challenges but also foster long-term growth and user satisfaction.
I have a strong background in UX strategy, user research, wireframing, prototyping, UI design principles, interaction design, usability testing, information architecture, design systems, data-driven design, user-centered design, accessibility standards, and agile methodologies. I am skilled in using tools such as Figma, Adobe Creative Suite, Figjam, Miro, Jira, Confluence, Notion, and Power BI.
