Khalid Alawode
@khalidalawode
Brand Designer and Strategist translating ideas into compelling narratives with measurable brand impact.
What I'm looking for
I’m a Brand Designer and Strategist with over four years of experience in visual identity, digital media management, and brand strategy. I design impactful brand assets, build strategic communication frameworks, and lead creative projects for organisations, student bodies, and freelance clients.
I bring a storytelling-first approach across brand journalism, digital content creation, public relations, and public speaking. I’ve also hosted podcasts and supported editorial production and event branding to help ideas land with clarity and purpose.
In digital roles, I’ve managed and maintained the Ahmadu Bello University Campus Press website, strengthened its brand, and overseen social media content. I develop digital marketing strategies, apply SEO techniques, and use website and social media analytics to make data-driven improvements.
As a freelance Brand Strategist, I run brand discovery sessions and translate insights into positioning statements, value propositions, taglines, and messaging frameworks. I create strategic roadmaps for brand identity, voice and tone, and audience engagement—always collaborating cross-functionally and delivering high-quality work under tight deadlines.
Experience
Work history, roles, and key accomplishments
Brand Strategist
Freelance
Feb 2025 - Present (1 year 5 months)
Conducted brand discovery sessions to understand clients’ vision, audience, competitive landscape, and communication challenges. Developed positioning statements and messaging frameworks and advised on brand communication and storytelling across touchpoints.
Podcast Host
Understanding Our Social World
Jan 2025 - Present (1 year 6 months)
Researched, developed, and hosted podcast episodes exploring social issues and cultural narratives. Conducted in-depth interviews, scripted and structured episodes, and oversaw content production from concept to post-production.
Digital Manager
Ahmadu Bello University Campus Press
Nov 2023 - Present (2 years 8 months)
Managed and maintained the campus press website and social media accounts, ensuring up-to-date content and functionality. Developed digital marketing strategies, applied SEO to optimize content, and used analytics to guide improvements.
Senator
Faculty of Social Science, National Association of Social Sc
Aug 2023 - Present (2 years 11 months)
Represented mass communication students in faculty forums and meetings and contributed to developing policies to improve students’ academic and social experience. Served on committees to address student issues, organize events, and support educational initiatives.
Brand Designer
Media Virtuosos, Mass Communication Graduating Class, ABU
Jan 2023 - Present (3 years 6 months)
Developed a cohesive visual identity for the graduating set across events and communications. Designed event creatives and provided creative direction for event branding while coordinating with committees.
Brand Designer
Freelance
Aug 2021 - Present (4 years 11 months)
Created complete brand identity systems, including logos, color palettes, typography, and brand guidelines. Produced marketing assets such as social media templates, posters, and presentation decks in collaboration with clients.
General Legal Counsel (GLC)
JCIN ABU
Jan 2025 - Dec 2025 (11 months)
Served as parliamentarian to the Executive Committee, Board of Directors, and General Assembly, ruling on parliamentary procedure when requested. Ensured compliance with the Local Organisation Constitution and relevant JCI constitutions and proposed amendments as needed.
Graphic Designer
JCIN ABU
Feb 2025 - Sep 2025 (7 months)
Designed promotional materials including flyers, posters, banners, and social media graphics for programmes and leadership events. Collaborated with the communications team to maintain a consistent visual identity across platforms.
Public Relations Officer
Association of Muslim Social Scientists (AMSS), ABU
Aug 2024 - Sep 2025 (1 year 1 month)
Managed communications to enhance the organisation’s public image. Drafted press releases and coordinated media coverage for events while strengthening stakeholder relationships through timely information.
Graphic Designer
Association of Muslim Students Communicators (AMSCO), ABU
Mar 2022 - Sep 2025 (3 years 6 months)
Designed event flyers, posters, digital graphics, and social media content while maintaining brand consistency. Collaborated with programme coordinators to produce visually aligned outputs and improve organisational visibility and engagement.
Production Manager
The Pioneer Magazine, Ahmadu Bello University
May 2024 - Jan 2025 (8 months)
Oversaw magazine production workflow, including content assembly, editing, layout design, and final publication preparation. Coordinated editorial, photography, and design teams to meet quality standards and deadlines.
Industrial Attachment
Daily Trust
Sep 2024 - Dec 2024 (3 months)
Published stories on topics including politics and education and participated in TV coverage of community issues. Received a nomination for an investigative journalism workshop for selected journalists in North-Eastern Nigeria.
Editor & Assistant Production
Campus Herald Newspaper, ABU
Jan 2024 - May 2024 (4 months)
Managed graphics and assisted production operations to support layout design and visual storytelling. Ensured visual consistency with editorial standards and helped deliver the first-semester 300L newspaper project within deadlines.
Web Manager
Ahmadu Bello University Campus Press
Aug 2023 - Sep 2023 (1 month)
Managed and maintained the campus press website, ensuring functionality, user-friendliness, and up-to-date content. Supported ongoing updates to keep the site current and accessible.
Education
Degrees, certifications, and relevant coursework
Ahmadu Bello University (ABU)
Bachelor of Science, Mass Communication
Completed a Bachelor of Science in Mass Communication at Ahmadu Bello University (ABU), Zaria, in 2025.
Availability
Location
Authorized to work in
Job categories
Skills
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