Kehinde Yakubu

At Connect Marketing Services, I analyze 10,000+ FMCG merchandising records to uncover performance trends and support operational and commercial decisions. I track On-Shelf Availability, Out-of-Stock, Share of Shelf, Planogram Compliance, and store coverage across regions.

I build and maintain Power BI dashboards, DAX measures, and automated reports that reduced manual reporting effort by 30%. I also deliver weekly and monthly performance reporting on field execution, product availability, campaign effectiveness, and regional trends.

Previously, as a Data Analyst Intern at Scenario Developer, I cleaned and transformed 1,000+ rows of data, optimized SQL queries to reduce retrieval time by 40%, and built KPI dashboards that contributed to a 25% improvement in operational efficiency.

My foundation in quality control at the University of Lagos strengthened my approach to data accuracy, reporting, and anomaly detection. I use Excel, SQL, Power BI, and Tableau to turn complex data into clear, actionable business insights.