Karan Kowshik

Directed end-to-end design and marketing activities, including product, social media, and graphic design, from ideation to launch. Enhanced content strategy and digital marketing efforts, improved user experience across critical product-related user flows, leading to a 2x lead conversion rate. Redesigned the customer journey for our core product, introducing a seamless, automated free-trial proces

Led a team of 8 to achieve sprint goals and deliver high-quality work. Spearheaded the design for a cloud-based endpoint backup SaaS solution from ideation to launch. Collaborated with the content team for successful marketing campaigns, leading to a 3x increase in quality leads. Conducted design and accessibility audits for marketing websites and products.

Improved registration process user experience and visual design for Arise, resulting in a 60% improvement in conversion rate. Designed a user-friendly application for Dell and contributed to a cohesive design system for Avaya's legacy applications.

Designed, developed, and maintained 4 websites on WordPress, enhancing visual design based on SEO feedback. Designed brand materials and contributed to print design, coordinating the printing and on-site display of materials.

Redesigned and updated various BETSOL graphics and assets to make the online brand presence more cohesive and consistent. Designed presentations, banners, and social media posts for the marketing and HR teams.

Led the design of a mobile app focused on a conversational job recruitment service, ensuring usability for individuals with limited tech knowledge. Contributed to the team that won the Best Social Impact Startup 2019 India award.