Open to opportunities

kal su

@kalsu

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Business Analyst focused on turning data into measurable strategy through dashboards and analytics automation.

United States

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What I'm looking for

I’m looking for a Business Analyst role where I can bridge data and strategy—building KPI dashboards, performing market and funnel analysis, and turning insights into measurable outcomes for business growth.

I’m a results-driven Business Analytics graduate with hands-on experience in SQL, Python, Power BI, and AI-powered tool development. I translate complex data into actionable business insights by building KPI dashboards, running competitive and funnel analysis, and optimizing processes—so teams can make faster, data-driven decisions.

In professional roles and consulting work, I’ve built Power BI KPI tracking dashboards that reduced leadership reporting time by ~30%, surfaced drop-off patterns to improve lead quality, and delivered market entry and campaign recommendations to stakeholders. I also apply BA skills end-to-end through projects like customer churn analysis (50K+ records, 8-KPI dashboard) and an AI-powered medical tourism planner using the Gemini API, guided by requirements gathering, process mapping, and user journey design.

Experience

Work history, roles, and key accomplishments

Business Analytics & Strategy Advisor

Cureigo Llc

Nov 2025 - Jan 2026 (2 months)

Built KPI tracking dashboards in Power BI, reducing leadership reporting time by ~30% and enabling faster data-driven decisions. Conducted competitive and funnel analysis and led Google Analytics SEO reviews to inform a revised marketing strategy and organic traffic priorities.

Power BI KPIs Google Analytics Competitive Analysis Funnel Analysis Analytics Data Visualization DAX

Market Research & Data Analytics Intern

Mixsoon

Sep 2025 - Nov 2025 (2 months)

Performed end-to-end market entry feasibility analysis for India expansion by synthesizing pricing, consumer behavior, and competitor data. Built Excel and Power BI dashboards and presented findings to 5+ stakeholders, shaping the brand’s India go-to-market roadmap.

Market Entry Analysis Competitive Research Excel Power BI Data Visualization Customer Segmentation Go To Market Strategy

Freelance Data & Marketing Consultant

Freelance

Jan 2022 - Jan 2024 (2 years)

Delivered data analysis, market research, and performance dashboards for 20+ skincare and beauty brands. Developed Excel and Power BI brand tracking reports to help clients monitor KPIs and adjust campaigns in real time.

Market Research Data Analysis Performance Dashboards KPI Tracking Excel Power BI Reporting Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Saint Peter's University

Master of Science, Business Analytics

2024 - 2025

Pursued an M.S. in Business Analytics with coursework in data analytics, business intelligence, predictive modeling, machine learning, and database management.