At Starbem, I’m leading the frontend reformulation of a critical healthcare application, including a scalable design system built to standardize UI components. The work focuses on improving user experience while maintaining performance and accessibility.
At WPP Commerce, I worked on a headless e-commerce ecosystem spanning seven storefronts, using a Turborepo monorepo and a centralized design system. I also integrated external APIs and ERP services with feature flags.
I’ve led e-commerce migrations from Tray Commerce and VTEX to Shopify, developing proprietary ERP integrations, custom storefront functionality, and regional shipping discounts. My work draws on React, Next.js, TypeScript, and Shopify, alongside experience mentoring frontend teams and reviewing code.

