At Veritas Group, I lead product and engineering for new SaaS builds, including Merger. I founded Merger and own its architecture, build, and launch; it brings 10 messaging networks into one inbox across Windows desktop and iOS.
For DTC brands, I built ecommerce experiences end to end and ran acquisition across Meta, Google, and email. Those brands reached six- and seven-figure monthly revenue, and I use customer, funnel, retention, and LTV insights to guide what I build.

