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Jyothi Pranavi Devineni

@jyothipranavidevinen

I build BI reporting and data products that improve acquisition, operations, and revenue decisions.

United States
Message

What I'm looking for

I'm looking to build reporting, data products, and automation that turn complex data into actionable decisions for growth, operations, and customer outcomes.

At ActiveCampaign, I build reporting and data products that help Sales Operations, Marketing, and product teams make better decisions. I engineered a quality trial metric that improved conversion by 7% and built a financial flow model to track $500K in ARR.

I also built a Glean AI agent that automated reverse ETL code updates into CRM, saving the BI team more than 30 hours each week. My AI data analysis helped inform feature scaling and contributed to a 23% improvement in customer adoption.

Previously at LinkedIn, I delivered scalable KPI reporting, automated anomaly detection for 99.9% metric accuracy, and reduced manual effort through data workflows. I use SQL, BI tools, and experimentation to turn complex and ambiguous data into clear business action.

Experience

Work history, roles, and key accomplishments

ActiveCampaign logoAC
Current

Senior Business Intelligence Analyst

Dec 2022 - Present (3 years 9 months)

Partnered with Sales Operations and Marketing to deliver reporting solutions, engineered a quality trial metric that improved conversion by 7%, and built AI agents to automate pipeline updates. Led analyses that improved customer adoption by 23% and architected a data model to track $500k in ARR.

Education

Degrees, certifications, and relevant coursework

Indiana University logoIU

Indiana University

Master of Science, Data Science

Master of Science in Data Science from Indiana University, completed in 2018.

BC

Bhoj Reddy Engineering College

Bachelor of Technology, Electronics and Communication

Bachelor of Technology in Electronics and Communication from Bhoj Reddy Engineering College, completed in 2016.

Tech stack

Software and tools used professionally

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