At Extern, I wrote and edited 80+ long-form SEO articles, from keyword and intent research through Webflow publishing, metadata, and schema. The articles earned multiple #1 Google rankings, with top pieces drawing 110K+ and 40K+ views.
I also wrote and refreshed templated company-internship guides for Extern’s programmatic SEO program. It scaled to 700+ guides and 300K+ clicks in eight weeks, turning search visitors into newsletter subscribers and sign-ups.
To make Extern’s content citable by AI answer engines, I added interactive comparison tables, worked with the CMS team on E-E-A-T author and editor tags, and reorganized the CMS for easier parsing by Google and LLMs. I also integrated the ElevenLabs API with Webflow to ship blog-to-audio across the site.
I used insights from 140+ user interviews to shape content and co-wrote the April and June “State of the Gen Z Student” reports. I also lifted newsletter click-through to 50.5% against an 18–23% baseline by featuring top blog content.
