Open to opportunities

Jo User

@jouser2

Growth strategist and digital marketing leader building acquisition systems that turn budgets into measurable, automated growth.

Burkina Faso

Message

What I'm looking for

I’m available immediately for on-site or remote roles where I can build acquisition systems, run paid + SEO + analytics, automate operations, and lead teams—turning budgets into measurable, scalable growth with a strong technical edge.

I build acquisition systems that turn budget into measurable growth, and teams that adapt to real-world conditions of Africa. I bring a rare technical edge for marketing: I design my own tools and dashboards to cut dependency on product teams, using analytics and automation to keep performance accountable.

With 8 years of experience across Shell, Vivo Energy, and 20+ startups, I’ve led digital strategy, delivered 60+ campaigns, and achieved +165% organic growth alongside 4:1 ROAS and CAC improvements (including -35% operational time through automation). From managing $280,000+ in media spend and 3,500+ qualified leads to setting up GA4 dashboards, UTM structures, HubSpot automation, and ABM programs, I focus on measurable outcomes and scalable systems—while recruiting, training, and leading teams.

Experience

Work history, roles, and key accomplishments

Current

Automation and Internal Tools

Current

Boulok Technologies

Jan 2025 - Present (1 year 6 months)

Designed internal tools and automations using scripts, APIs, and workflows to reduce operational time and structure acquisition efforts. Owned full digital strategy, including SEO, paid media, content, and analytics, coordinating with product and sales teams.

Automation Tools Acquisitions Pipeline CRM Lead Nurturing Analytics Digital Strategy Automation Internal Tooling Workflows Marketing Automation Lead Scoring SEO Paid Media Content Marketing Marketing Analytics Cross functional Coordination APIs Workflow Automation

Current

Growth Strategist & Marketing Lead

Current

Sowebs Digital Agency

Jan 2017 - Present (9 years 6 months)

Led digital strategy for Shell, Vivo Energy, and Holsen, delivering 60+ campaigns across product launches, loyalty programs, and seasonal promotions. Managed paid media performance (4:1 ROAS), improved CAC by 18%, and grew localized SEO with GA4 dashboards and reporting.

Digital Strategy Growth Marketing Paid Media Management ROAS Local SEO GA4 Marketing Analytics Executive Reporting Team Leadership Marketing Leadership Campaign Management Paid Media SEO UTM Structures Team Management Paid Media Optimization GA4 Reporting

Head of Digital

Sowebs Digital Agency

Jan 2022 - Jan 2025 (3 years)

Served as Head of Digital and oversaw digital strategy with multi-layered approval processes for Shell, Vivo Energy, and Holsen. Drove campaign execution, GA4/UTM-based measurement, and creative operations covering 1,000+ digital creatives.

Campaign Management Paid Media Optimization Local SEO UTM Structures Executive Reporting A B Testing Team Leadership Digital Strategy Campaign Delivery Marketing Measurement GA4 Reporting SEO Paid Media Creative Operations Stakeholder Management Digital Leadership Team Management

Freelance

Jan 2017 - Jan 2022 (5 years)

Built growth functions for 20+ B2B SaaS, fintech, and Web3 startups, generating qualified leads and improving conversions. Led HubSpot automation, ran ABM campaigns, and managed total media spend with tracked ROAS and CAC outcomes.

Lead Generation Marketing Automation ABM Lead Scoring Paid Media Management Marketing Analytics Ambassador