At RED BULL / TV-INSIGHT, I developed Teletest 2.0, the official TV audience measurement system based on approximately 1.1 million devices. It serves as the industry currency in a €1.5B advertising market and is undergoing international expansion.
I improved system quality, reducing zero-audience occurrences by approximately 95% and advertising reach variability by approximately 85%. I also designed and deployed production machine-learning pipelines, including demographic inference, segmentation, and real-time prediction systems.
At RED BULL, I previously built machine-learning and experimentation pipelines and developed interactive dashboards. Earlier, as a Business Intelligence Intern at AMAZON, I developed predictive models and automated dashboards using Tableau and Microsoft Office tools.
