At Produce Like a Boss, I repositioned the YouTube channel around AI music and copyright, a high-interest topic with an underserved audience. I grew it from approximately 10 subscribers to 20K+ and generated 500+ leads.
At IRONCLAD Media, I owned strategy and growth for the flagship YouTube channel, taking it from roughly 10K to 400K+ subscribers and driving 100M+ views. I also supported creator and client channels, including work with Shawn Ryan.
For Shawn Ryan’s Target Intelligence: PSYOP series, I built the packaging and release strategy, contributing to 50M+ views across its rollout. I also helped grow Jack Carr’s channel from 30K to 150K subscribers and supported YouTube strategy for Warner Bros. & Kevin Costner’s Horizon: An American Saga.
I began in hands-on editing and channel execution, including work for Nick Eh 30, Morgz, and gaming-focused brand Novos.gg. At Nightfoxx, I managed a six-person production team and streamlined recurring production needs, cutting costs by 40%+.
