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João AndersonJA
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João Anderson

@jooanderson

Video Editor at NorthScale creating Direct Response, DTC, and AI-driven performance video creatives.

Brazil
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At NorthScale, I work as a Pleno Video Editor focused on Direct Response, DTC, and AI. I bring together performance, storytelling, and creative execution in video content designed to hold attention.

At 9D, I created and edited videos focused on performance, direct response, and conversion, including VSLs, ads, upsells, and sales-funnel content for digital campaigns. I collaborated with copywriting, marketing, and design teams on persuasive narratives and retention-focused creatives.

My work at 9D also included motion graphics, visual storytelling, footage curation, and applying AI to editing and audiovisual production workflows. I worked with tools including Premiere Pro, After Effects, CapCut, HeyGen, ElevenLabs, VEO, and Kling AI.

I also worked as a freelance Web designer at Gears Of Media. I enjoy building narratives that connect visual appeal, retention, and results, and exploring new technology in digital creative work.

Experience

Work history, roles, and key accomplishments

NorthScale logoNO
Current

Pleno Video Editor | Direct Response • DTC • AI

NorthScale

Sep 2026 - Present (2 months)

Worked as Pleno Video Editor | Direct Response • DTC • AI at NorthScale.

D

Editor de Vídeo Pleno | Direct Response & Performance Creative

9D

Jul 2025 - Aug 2026 (1 year 1 month)

Atuação estratégica na criação e edição de vídeos focados em performance, direct response e
conversão, desenvolvendo VSLs, anúncios, upsells e etapas completas de funis de vendas para
campanhas digitais de alta escala.


Experiência colaborando com equipes multidisciplinares de copywriting, marketing e design na
construção de narrativas persuasivas, criativos orientados à retenção e otimização de

Gears Of Media logoGM

Web designer freelancer

Gears Of Media

Nov 2022 - May 2025 (2 years 6 months)

Worked as Web designer freelancer at Gears Of Media.

Education

Degrees, certifications, and relevant coursework

UNIASSELVI logoUN

UNIASSELVI

Curso Superior de Tecnologia (CST), Analise e Desenvolvimento de Sistemas

Universidade Federal da Paraíba logoUP

Universidade Federal da Paraíba

Licenciatura, Ciência da Computação

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