At NorthScale, I work as a Pleno Video Editor focused on Direct Response, DTC, and AI. I bring together performance, storytelling, and creative execution in video content designed to hold attention.
At 9D, I created and edited videos focused on performance, direct response, and conversion, including VSLs, ads, upsells, and sales-funnel content for digital campaigns. I collaborated with copywriting, marketing, and design teams on persuasive narratives and retention-focused creatives.
My work at 9D also included motion graphics, visual storytelling, footage curation, and applying AI to editing and audiovisual production workflows. I worked with tools including Premiere Pro, After Effects, CapCut, HeyGen, ElevenLabs, VEO, and Kling AI.
I also worked as a freelance Web designer at Gears Of Media. I enjoy building narratives that connect visual appeal, retention, and results, and exploring new technology in digital creative work.

