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Joao Victor Gregório Cabral

@joaovictorgregriocab

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Art Director at Brisa Music Digital, creating visual identities for music releases, tours and live experiences.

Brazil

Message

At Brisa Music Digital, I led art direction for artists, music releases and events, carrying visual concepts through to cover artwork, launch campaigns and promotional content.

I extended music-release identities into Spotify Canvas animations and lyric videos, and created tour and event identities across promotional materials and live visuals. My work has included projects for CPM 22, Projota and Planta e Raiz.

At MSoluu, I developed motion-led creative for social media and digital advertising, shaping concepts and storyboards for short-form commercials. I also integrated AI tools into video production workflows, from exploring visual directions through final execution.

I founded NewUp, where I worked directly with clients on print materials and social media content. My independent project, The Greegor Studio, brings together 3D, AI, photography and motion design to translate electronic music and artistic identity into imagery.

Experience

Work history, roles, and key accomplishments

Art Director

Brisa Music Digital

Jan 2023 - Jan 2026 (3 years)

Led art direction for artists, music releases and events, developing cohesive visual identities across digital platforms and live experiences. Defined visual concepts for music releases and extended them into cover artwork, launch campaigns, Spotify Canvas animations, and lyric videos.

Art Direction Visual Identity Music Branding Spotify Canvas Lyric Videos Campaign Design Motion Design

Art Director

MSoluu

Jan 2020 - Jan 2023 (3 years)

Developed motion-led creative for social media and digital advertising, combining art direction, storytelling and AI-assisted video production. Shaped visual concepts and storyboards for short-form commercials and integrated AI tools into the video creation workflow.

Art Direction Motion Graphics Storyboarding AI Video Production Social Media Digital Advertising

Graphic & Motion Designer

CMLO & CO

Jan 2020 - Dec 2020 (11 months)

Created campaign assets, motion content and web designs within a marketing agency, translating client briefs into visual communication across digital channels and retail environments. Designed social media assets, websites, landing pages, and led art direction for shopping centre communications.

Graphic Design Motion Design Web Design Social Media Design Art Direction Digital Signage

Founder & Graphic Designer

NewUp

Jan 2017 - Jan 2020 (3 years)

Founded a design agency, working directly with clients to create print materials and social media content. Managed projects from initial briefing through design development and final delivery, maintaining direct communication with clients.

Graphic Design Print Design Social Media Design Client Management Project Management