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Júlia Durães Candini

@jliadurescandini

Art director at TOBE COMUNICAÇÃO who created Akoya’s visual identity, from logo and guidelines to its marketing website.

Belgium

Message

At TOBE COMUNICAÇÃO, I lead branding and rebranding projects from strategy and logo design through brand guidelines and visual applications. I owned the visual identity for Akoya, creating its logo, brand guidelines, sales collateral, editorial materials, signage, and marketing website.

I also design UX/UI for websites and digital products, along with campaign and social media assets. I use AI image and video generation tools to create renders and motion content, and bring experience across branding, digital and offline design, and advertising campaigns.

Experience

Work history, roles, and key accomplishments

Current

Art Director (Full)

Current

Tobe Comunicação

Oct 2021 - Present (5 years)

Lead branding and rebranding projects from strategy and logo design through brand guidelines, visual applications, and signage. Design UX/UI for websites and digital products, and visual assets for marketing campaigns and social media.

Branding Rebranding Logo Design Brand Guidelines Visual Identity UX UI Design Marketing Campaigns Social Media AI Image Generation AI Video Generation

Communications Director

Junior Company Olho de Peixe – UFU

Apr 2021 - Apr 2023 (2 years)

Directed communication and visual strategy for the university's junior enterprise, managing design projects, team coordination, and client presentations. Developed teamwork, project management, and client communication skills alongside academic studies.

Communication Strategy Visual Strategy Design Projects Team Coordination Client Presentations Project Management Client Communication