At TRACE, I reorganized the TV channels department and created an editorial calendar adopted by the group's Heads of TV. Concert acquisitions and broadcasts increased audiences by 17% on Trace Africa and 33% on Trace Kitoko.
At Nouvelle Chaîne Ivoirienne (NCI), I directed the programming and promo team, managing six colleagues. I created a trailer-programming dashboard that increased program visibility by 20%, and targeted acquisitions raised audiences by 35% and 30% in specific time slots.
Earlier, at Côte Ouest Audiovisuel, I supervised channel scheduling and worked with production teams to improve programming. I also use generative AI and prompt engineering to optimize media workflows, and curate playlists across African music genres.
