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Jagath Preethi Amaranathan

@jagathpreethiamarana

Senior Technical Lead at EY Global Delivery Services India LLP, implementing Adobe Experience Platform and automating CJA tasks.

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At EY Global Delivery Services India LLP, I implemented Adobe Experience Platform and Real-Time CDP solutions, including XDM schemas, unified profiles, audience segmentation, and data ingestion. I also used the CJA MCP Server to automate repetitive Customer Journey Analytics tasks.

At Tata Consultancy Services (TCS), I developed Adobe Analytics tagging solutions for clients including Deluxe, British Airways, The Hartford, and Farmers Insurance. I created data layers and technical specifications, configured Adobe Launch and Analytics, and validated implementations through reporting.

Experience

Work history, roles, and key accomplishments

EL

Senior Technical Lead

EY Global Delivery Services India LLP

Jan 2023 - Sep 2026 (3 years 8 months)

Performed project roles as AEP and CJA developer and Adobe Analytics Senior for multiple projects. Collaborated with stakeholders to translate business requirements into scalable technical solutions for implementing AEP and RTCDP.

TS

I.T. Analyst

Dec 2012 - Jan 2023 (10 years 1 month)

Performed project roles as Adobe analyst, digital analytics developer and digital analytics architect for various clients. Collaborated with stakeholders to understand business objectives and derive in-depth understanding of Adobe Analytics tagging requirements.

Education

Degrees, certifications, and relevant coursework

University of Madras logoUM

University of Madras

Master of Business Administration, International Business Management

Completed a Master of Business Administration in International Business Management through correspondence.

Velammal Institute of Technology logoVT

Velammal Institute of Technology

Bachelor of Technology, Information Technology

Completed a Bachelor of Technology in Information Technology, affiliated with Anna University.

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