At EY Global Delivery Services India LLP, I implemented Adobe Experience Platform and Real-Time CDP solutions, including XDM schemas, unified profiles, audience segmentation, and data ingestion. I also used the CJA MCP Server to automate repetitive Customer Journey Analytics tasks.
At Tata Consultancy Services (TCS), I developed Adobe Analytics tagging solutions for clients including Deluxe, British Airways, The Hartford, and Farmers Insurance. I created data layers and technical specifications, configured Adobe Launch and Analytics, and validated implementations through reporting.

