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JAcki Geduld

@jackigeduld

Product Engineer at EriscoEngineering leading frontend architecture for AI-powered construction platforms.

At EriscoEngineering, I lead frontend architecture and cross-functional delivery for AI-powered construction platforms, working with web, mobile, and specialized applications. I collaborate with engineering stakeholders to gather requirements and define technical solutions.

As a Product Engineer at Black Singularity, I run customer discovery through interviews and usability testing, then carry those findings into shipped product without a handoff. I prototype in Figma and build the production code myself.

As a Freelance Software Developer, I built responsive, accessible web interfaces and partnered with small businesses to improve customer experience through design and development.

At Hashdata, I conducted user research and applied psychology insights to optimize technical user interfaces, while collaborating with engineering teams on user-centered data platforms. My work is grounded in a BA in Psychology and Google UX Design certification.

Experience

Work history, roles, and key accomplishments

Current

Frontend Lead/UX/UI Engineer

Current

Erisco Engineering

Oct 2025 - Present (1 year 1 month)

Leads multiple development teams in delivering AI-powered construction platforms, collaborating with engineering stakeholders and architecting frontend solutions with React and Blazor.

React Blazor .NET PostgreSQL UX Design Team Leadership Accessibility

Current

Product Engineer

Current

Black Singularity

Jan 2023 - Present (3 years 10 months)

Runs direct customer discovery and usability testing, then builds production code personally, prototyping in Figma and advocating for user-first product strategy.

Customer Discovery Usability Testing Figma Product Strategy Fullstack Development

Freelance Software Developer

Self Employed

Jan 2021 - Dec 2023 (2 years 11 months)

Built responsive, accessible web interfaces grounded in UX principles and partnered with small businesses to improve customer experience.

Web Development UX Design Responsive Design Accessibility

Analyst Developer

Hashdata

Jan 2016 - Dec 2020 (4 years 11 months)

Conducted user research and applied psychology insights to optimize technical user interfaces, collaborating with cross-functional teams to deliver user-centered data platforms.

User Research Psychology UI Optimization Cross Functional Collaboration Data Platform

Education

Degrees, certifications, and relevant coursework

Google

Professional Certificate, UX Design

Completed the Google UX Design Professional Certificate in 2024.

University of the Western Cape

Bachelor of Arts, Psychology

2013 - 2018

Activities and societies: Golden Key International Honour Society

Graduated with a Bachelor of Arts in Psychology, focusing on Cognitive Psychology and Research Methods. Graduated in the top 15% and was a member of the Golden Key International Honour Society.