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@ivyyeh
Design-obsessed product generalist with 10 years of experience.
As a founding product designer with over a decade of experience, I am passionate about transforming startup visions into reality through innovative design. My journey has taken me from Taiwan to Berlin, where I have successfully led the design of three products from inception to launch: Arcads, AI Voicer, and WeFast. At Arcads, I played a pivotal role in revolutionizing ad creation with our SaaS web app, collaborating closely with founders and tech teams to prioritize user feedback and deliver impactful designs.
My expertise spans various aspects of product design, including user research, wireframing, and prototyping. I thrive in fast-paced environments, as evidenced by my work on AI Voicer, where we achieved 20,000 users and significant sales in just eight months. My design philosophy centers on human-centered design principles, ensuring that every product I work on resonates with its target audience. I am eager to continue pushing the boundaries of product design and contribute to innovative projects that make a difference.
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Work history, roles, and key accomplishments
Arcads AI
Sep 2021 - Present (4 years 2 months)
As a Founding Product Designer at Arcads AI, I designed a SaaS web app for ad creation using AI. My role involved collaborating with founders and tech teams, prioritizing the product roadmap, conducting user interviews, and delivering designs in two-week cycles.
Blinkist
Sep 2018 - Apr 2022 (3 years 7 months)
At Blinkist, I was part of the web design team focused on growth. I redesigned the book page, leading to a significant increase in sign-ups, and contributed to the redesign of the web player and the careers page.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Industrial Design
2013 - 2014
Technology
2009 - 2014
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