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Ivan Saldaña

@ivansaldaa

Alumni success leader at IDEA Public Schools who helped achieve a 63% college graduation rate through data-informed student support.

United States

Message

At IDEA Public Schools, I lead alumni success initiatives focused on college persistence and graduation outcomes. My work with the Class of 2017 contributed to a 63% college graduation rate within six years, the highest at the organization.

I analyzed more than 3,700 alumni accounts and identified financial aid submission as a key driver of persistence. I used those insights to support a completion campaign and partnered with South Texas College and other stakeholders to facilitate the re-enrollment of 62 alumni in the 2023–2024 academic year.

After seeing how data could strengthen proactive student support, I earned my M.S. in Data Science from Boston University. I now combine education leadership with predictive analytics, Python, Power BI, and machine learning to help build more effective, student-centered solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager of Alumni Affairs

Current

IDEA Public Schools

Jan 2022 - Present (4 years 8 months)

Led strategic alumni engagement for over 150+ Class of 2017 graduates, resulting in a historic 63% college graduation rate within six years, the highest at the organization.
• Analyzed over 3,700 alumni accounts to identify key drivers of college persistence; discovered financial aid submission as a top KPI and drove a campaign to improve completion rates.
• Forged partnerships with South Texas Co

Data Analysis Consulting Salesforce Strategic Communications Higher Education

Social Media Manager Intern

me&my wellness

Feb 2021 - Feb 2022 (1 year)

Led digital strategy for a growing health and wellness brand, enhancing brand visibility through data-driven content and podcast production.
• Increased Facebook and Instagram reach by 154% by analyzing engagement metrics and executing a refined social media calendar.
• Produced and edited a weekly podcast focused on mental and physical health; improved distribution strategy resulting in a 400% in

Alumni Affairs Intern

IDEA Public Schools

Jun 2021 - Jan 2022 (7 months)

Worked as Alumni Affairs Intern at IDEA Public Schools.

Art Director

Boston University AdLab

Sep 2020 - May 2021 (8 months)

Directed creative strategy and visual branding for client campaigns at BU’s student-run, full-service advertising agency.
• Created over 20 custom deliverables for B2B marketing campaigns across Instagram, Facebook, and Twitter.
• Collaborated with a 7-person creative team to develop a comprehensive 2021 social media content calendar, aligning brand voice with audience behavior insights.
• Transla

Sales Lead

Under Armour

Sep 2019 - May 2020 (8 months)

Led and coached a high-performing sales team while using data insights to optimize performance and customer engagement strategies.
• Managed and motivated 20–30 sales associates, consistently achieving a 25% average conversion rate through targeted coaching and KPI tracking.
• Analyzed historical sales data to identify bottlenecks—specifically units per transaction—and implemented strategies to ad