At Ailove Agency, I art-directed visual communication for 20+ companies, leading concepts from tender through final delivery. I led visual concepts for 20+ tenders and created 60+ pitch and commercial proposal presentations.
I built visual approaches for social media and developed them across digital and outdoor formats. After dropping ineffective formats and focusing on the effective ones, I grew ERR by 25%; I also led two in-house designers and 10+ external designers and production partners.
Typography is central to my work: I founded Notope Typefaces, an independent type foundry with five released typefaces supporting Latin, Cyrillic and Georgian. I use AI tools to sharpen creative thinking and speed up production, while keeping craft at the center.
