Open to opportunities

Itunu Oyatayo

@itunuoyatayo

Message

Creative communicator passionate about storytelling and brand messaging.

Canada

Message

What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration.

I am a creative and strategic communicator with a strong passion for storytelling and brand messaging. My experience in crafting personalized marketing strategies has allowed me to connect deeply with diverse audiences. I blend creativity with analytical skills to optimize campaigns and drive measurable results.

Currently, I work as an Event Assistant at Wilfred Laurier University, where I quickly adapted to my role and was promoted within two months due to my strategic thinking and innovative event concepts. My previous role as a Marketing Assistant at Hinduja Global Solutions involved analyzing customer feedback data, which led to significant product improvements and enhanced customer engagement.

With a B.A. in History and International Relations from Babcock University, I have developed a strong foundation in project management and research. My leadership experience includes spearheading a digital museum project, where I supervised a diverse team to create an engaging user experience. I am committed to continuous learning and leveraging my skills to contribute positively to any organization.

Experience

Work history, roles, and key accomplishments

Current

Event Assistant

Current

Wilfred Laurier University

Sep 2023 - Present (1 year 10 months)

As an Event Assistant, I demonstrated adaptability and strategic thinking, leading to a rapid promotion. I introduced multiple event concepts that increased engagement and attendance by 10%, and tracked event performance to optimize future strategies.

Event Planning Strategic Thinking Data Analysis Performance Tracking

Store Volunteer

United Parcel Services

May 2024 - May 2024 (0 months)

As a Store Volunteer at UPS, I collaborated with staff and other volunteers to ensure smooth operations. I maintained records and upheld parcel handling standards, adapting to various roles as needed.

Collaboration Customer Service

Marketing Assistant

Hinduja Global Solutions

Dec 2023 - Mar 2024 (3 months)

In my role as a Marketing Assistant, I analyzed customer feedback data using sentiment analysis tools, resulting in a 20% increase in product improvements. I also crafted customer personas that enhanced targeted engagement by 10%.

Customer Feedback Google Analytics Personas

Education

Degrees, certifications, and relevant coursework

Babcock University

Bachelor of Arts, History and International Relations

2020 - 2023

Activities and societies: Team Lead for digital museum project; organized seminars and workshops for research findings.

Studied History and International Relations, focusing on project management, research methodologies, and international relations. Led a team to develop a digital museum enhancing visitor experience and accessibility. Conducted a research project on the African Traditional Knowledge System, specifically Gacaca Judicial Practice in Rwanda.