Ishita Taak
@ishitataak
I’m a Product Designer who builds visual identities and leads end-to-end design for 0-to-1 products that connect with the right users.
What I'm looking for
I’m a Product Designer with roots in Graphic Design, now focused on building 0-to-1 digital products for early-stage startups or being a part of a product-first company. With a background in English Literature and Gender Studies, I bring critical thinking, systems awareness, and sensitivity to language into my design practice.
At How Does It Matter (my last role), I’ve worked with 10+ startups across fintech, news media, and healthcare, leading research, visual systems, and end-to-end product design.
I’m especially interested in work that sits at the intersection of product, visual craft, AI-enabled workflows, and social impact.
Experience
Work history, roles, and key accomplishments
Product Designer
How Does It Matter
Oct 2023 - Present (2 years 7 months)
Led end-to-end MVP UX for two seed-funded products across wealth management and news media, including user interviews and research synthesis into personas, journey maps, and wireframes. Drove 10k+ downloads and 4k+ subscriber growth in one month by launching a newsletter component, iterating via prototypes, usability testing, and accessibility-focused design.
Graphic Designer
Radical Design
Feb 2023 - Jul 2023 (5 months)
Conducted brand research to support the studio’s rebranding and produced marketing and print collateral for rollout.
Graphic Designer
D.O.M. Family
Sep 2022 - Oct 2022 (1 month)
Led digital content for multiple brand initiatives with the marketing team and launched TailZzz by creating its brand DNA.
Graphic Design Intern
Spark Studio
Oct 2021 - Dec 2021 (2 months)
Redesigned classroom collateral to improve the learning experience for students and teachers, supported by qualitative user studies. Built core foundations in typography, color theory, and layout.
Graphic Design Intern
Spark Studio
Sep 2021 - Dec 2021 (3 months)
Produced visual assets and assisted in project delivery, creating lo-fi and hi-fi wireframes and final designs to support studio campaigns.
Graphic Design Intern
CEQUIN
May 2021 - Jun 2021 (1 month)
Supported design projects by producing visual layouts, typography treatments, and color studies, and collaborated with stakeholders to iterate on deliverables.
Graphic Design Intern
Centre for Equity & Inclusion
May 2021 - Jun 2021 (1 month)
Designed digital and print modules for on-ground volunteers supporting digital literacy programs across Delhi, Haryana, and Gujarat.
Art Teacher
Teach for India
Sep 2019 - Mar 2020 (6 months)
Created activity-based curriculum focused on students’ holistic development and increased self-awareness and collaboration through structured learning activities.
Citizen Historian
The 1947 Partition Archive
Feb 2019 - Feb 2020 (1 year)
Conducted audio and video interviews of two Partition survivors to help archive their social, political, and lifestyle memories before and after the divide.
Education
Degrees, certifications, and relevant coursework
Ambedkar University Delhi
Master of Arts, Gender Studies
2020 - 2022
Master of Arts in Gender Studies at Ambedkar University Delhi from 2020 to 2022.
University of Delhi
Bachelor of Arts (Honours), English
2017 - 2020
Bachelor of Arts (Honours) in English at University of Delhi from 2017 to 2020.
Availability
Location
Authorized to work in
Portfolio
ishitataak.framer.websiteSalary expectations
Social media
Job categories
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