At IDPL (Zee Digital), I authored and edited travel content that drove approximately 2M+ pageviews across published articles. I also wrote and published original articles across entertainment, crime, and military beats for ISOMES Newspaper (English).
I currently manage social media for the PM Internship Scheme (PMIS), developing content and calendars and adapting campaign content into Gen Z-centric formats. At TIMKOLAS, I manage Instagram strategy for gender awareness campaigns, using platform analytics to optimise posting schedules and strengthen CTA performance.

