Open to opportunities

Ireyimika Edun

@ireyimikaedun

Message

I’m a brand storyteller and content writer with 4+ years shaping advocacy, social media, and campaigns for impact.

Rwanda

Message

What I'm looking for

I’m looking for a writing-led role where I can craft platform-native stories, build content strategy with real performance insights, and collaborate with teams that welcome feedback—creating meaningful impact for communities and brands.

I’m a writer and brand storyteller with over four years of experience crafting content across blogs, social media, advocacy campaigns, and brand communications. I translate complex ideas into clear, compelling copy—whether I’m scripting videos, writing long-form editorials, or building newsletter and campaign messaging for NGOs, creative teams, and business contexts.

In my most recent role as Marketing & Digital Engagement Lead at Humeka, I wrote platform-native mental health narratives and managed a multi-platform content calendar that drove 100,000+ campaign reach through ongoing performance monitoring. I’ve also led content strategy and launch writing for a gaming startup (30,000+ campaign reach), and supported high-profile advocacy work that achieved 1,000+ organic reach in the first month—always maintaining a consistent brand voice under tight timelines.

Experience

Work history, roles, and key accomplishments

Current

Personal Blog Writer

Current

The Yimic

Jan 2022 - Present (4 years 4 months)

Publishes personal essays and lifestyle writing on fashion, culture, and identity, balancing personal narrative with research in a distinct editorial voice.

Essay Writing Narrative Storytelling Culture And Identity Commentary

Digital Engagement Lead

Humeka Youth Mental Health NGO

Feb 2025 - Apr 2026 (1 year 2 months)

Wrote video scripts, carousel copy, and LinkedIn articles translating complex youth mental health narratives into platform-native storytelling. Managed a four-platform content calendar, driving 100,000+ campaign reach through ongoing performance monitoring.

Video Scriptwriting LinkedIn performance reporting Mental Health Advocacy Copywriting

Social Media Manager

Digital Realm Entertainment

Oct 2025 - Nov 2025 (1 month)

Developed and executed a three-month content strategy and launch plan for a gaming startup, achieving 30,000+ campaign reach. Conducted competitor and audience analysis to refine content tone and direction across platforms.

Content Strategy Competitor Research Copywriting Brand storytelling

Art Sector Challenge Intern

Music in Africa Foundation

May 2025 - Jun 2025 (1 month)

Led brand storytelling and campaign writing for a Pan-African IP rights awareness solution. Produced a project video and presentation materials, translating complex policy ideas into compelling, audience-ready content.

Brand storytelling Video Content Production Editorial Research Narrative Simplification Public Awareness Campaign Writing

Marketing Apprentice

Shasha Bridge Network

Mar 2025 - May 2025 (2 months)

Developed messaging frameworks and marketing materials aligned with mission-driven storytelling for youth and community audiences.

Messaging Frameworks Mission Driven Storytelling Youth Focused Communications Audience Relevant Copywriting Content Positioning

Assistant Marketing Lead

Raise Her Voice Conference

Jun 2024 - Jan 2025 (7 months)

Wrote campaign copy, event scripts, and advocacy posts for a high-profile gender justice conference, achieving 1,000+ organic reach within the first month. Maintained consistent brand voice across platforms under tight timelines while coordinating with design and comms teams.

Conference Marketing Messaging

Content Writer

Iustitia Anti-Sexual Violence NGO

Dec 2020 - Dec 2023 (3 years)

Produced sensitive, accessible public education content on anti-sexual violence topics, balancing editorial clarity with emotional care across written formats.

Editorial Clarity Story Informed Awareness Writing

Social Media Strategist

Griot Hub Creatives Community

Jan 2023 - Jul 2023 (6 months)

Built editorial calendars and wrote platform content spotlighting African creatives, improving brand consistency and audience engagement.

Editorial Calendar Management Social Media Strategy Content Writing Brand Consistency Audience Engagement

Content Writer

The Blue Olives Book Club

Jan 2023 - Jul 2023 (6 months)

Produced long- and short-form content to drive community engagement and defined tone of voice and messaging strategy across platforms.

Short Form Content Community Engagement Messaging Strategy Brand Copywriting

Cofounder & Communications

Womensture Menstrual Health NGO

Jan 2021 - Dec 2022 (1 year 11 months)

Wrote digital fundraising copy and developed awareness campaigns rooted in community storytelling across social, email, and campaign formats.

Awareness Campaign Writing Storytelling Email Campaigns Advocacy Communications Menstrual Health Content Writing

Education

Degrees, certifications, and relevant coursework

African Leadership University

Bachelor of Science, Entrepreneurial Leadership

2023 - 2026

Pursuing a BSc in Entrepreneurial Leadership with a mission focused on sustainable fashion and social impact. Coursework includes Communication for Impact, Creativity & Innovation, Business Strategy & Investment, and Circular Economy Principles.

Olabisi Onabanjo University

Bachelor of Laws, Law

2021 - 2023

Activities and societies: Moot Court: 1st runner-up; Faculty debate: 2nd runner-up; Law Clinic volunteer; ALSA (OOU) Research Assistant; Hult Prize participant & 1st runner-up.

LLB Law (on hold). Completed law-related extracurricular involvement including moot court and debate activities.