At British American Tobacco BAT, I spearheaded a digital transformation project that moved a key financial revenue model from Excel to an online database, improving visibility and scenario planning. I also conducted price and excise sensitivity analyses to support strategic pricing.
I consolidated more than 15 years of historical market return data for the excise returns process, with accurate filings resulting in £2.3M in excise recovery for fiscal year 2025. In my current Assistant Manager, Commercial Finance role, I also ensure timely price and excise updates in SAP for Turkey and Northern Cyprus.
Earlier at British American Tobacco BAT, I performed value stream mapping that saved £206K in annual spend and redesigned leaf planning reports, reducing yearly workload by 80 days. Before that, at BaKhabar Kissan, I created SMS and VMS campaign content that increased engagement by 80% in one month.
