Ifeoluwa Oluwafemi

Designed and led a cross-sectional research study evaluating ChatGPT-4's accuracy on university-level multiple-choice questions, achieving 81.6% overall accuracy. Authored a full research paper contributing empirical evidence to policy discussions on GenAI and academic integrity.

Owned end-to-end social media strategy, planning content calendars, writing copy, and scheduling posts, resulting in measurable growth in brand reach and community interaction. Analysed platform analytics and audience behaviour data weekly to iterate on strategy.

Produced technical and educational content for a Web3 oracle protocol on X, simplifying complex blockchain concepts for a global DeFi audience. Tracked on-chain metrics and protocol developments to publish timely, data-backed content.

Posted consistent educational and engagement content across X and Medium, keeping the community informed on protocol updates and ecosystem developments. Simplified cross-chain and interoperability concepts for a general audience.

Created and posted content across X and Medium to build platform awareness and attract new users to Harmonix. Translated protocol features and updates into accessible, engaging content for the DeFi community.

Delivered persuasive copy for startup pitches, product landing pages, and digital marketing campaigns across B2B and B2C sectors. Worked closely with design and strategy teams to produce cohesive brand messaging.

Built and deployed a K-Means customer segmentation model on mall retail data, producing 5 distinct cluster profiles. Engineered end-to-end Python pipelines to scrape and structure Yoruba-language web pages, and built an interactive Gradio house price prediction app.

Pursuing a Bachelor of Science in Data Science with coursework in statistics, machine learning, data engineering, database systems, Python, R, and C++.