Open to opportunities

Huyen Lam

@huyenlam

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Ecommerce data analyst focused on AI-driven insights and optimization.

Vietnam

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What I'm looking for

I seek a remote, part-time role in AI training or data-driven ecommerce where I can apply analytics, dashboarding, and clear communication to improve customer experience and business outcomes.

I am an ecommerce data analyst with experience turning data into actionable insights to improve customer satisfaction, sales, and platform engagement. I have built daily and monthly dashboards, run A/B tests, and analyzed the impact of new launches and functionalities.

My background includes researching B2B customer behavior across 32 countries while interning at a global HQ, updating and optimizing product listings, and collaborating cross-functionally to align content with customer preferences.

Earlier in my career I led PR campaigns and supervised a small team, producing measurable growth in social reach and media coverage. I combine strong communication, organization, and a responsible work ethic with technical competence in Power BI and advanced Excel.

I hold an MSc & MBA in Food & Agribusiness Management and a Bachelor's in International Economics, and I am seeking remote, part-time opportunities in AI training where I can apply my analytic skills and clear communication to deliver impact.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce Data Analyst

Current

Puratos

Jun 2025 - Present (3 months)

Conduct regular analyses to prioritize platform improvements and measure impact of new launches on customer satisfaction, sales, and engagement; build daily and monthly dashboards and run A/B tests to turn data into actionable insights.

SQL Power BI A B Testing Data Analysis Dashboarding KPI Tracking Reporting

Global B2B Ecommerce Intern

Puratos

Sep 2024 - Mar 2025 (6 months)

Researched and analyzed B2B customer behavior across 32 countries, updated and optimized e-commerce product listings, and monitored market trends to improve engagement and inform AI-driven insights.

Ecommerce Market Research Product Listing Optimization Data Analysis Cross Functional Collaboration

Public Relations Manager

CyberKid Vietnam

Aug 2021 - Feb 2022 (6 months)

Led 5 PR campaigns, authored press materials and newsletters, managed a team of 3, and secured 31 media articles while growing the Facebook community to 10,000 followers within a year.

PR Strategy Media Relations Content Writing Social Media Management Team Leadership Campaign Management Photoshop Canva

Education

Degrees, certifications, and relevant coursework

Audencia Business School

MSc & MBA, Food & Agribusiness Management

2023 - 2024

Activities and societies: Awarded Audencia's Food for Thought Scholarship (sustainability topic); Best Group Project in Global Marketing for Traditional Wine.

Completed MSc & MBA coursework in Food & Agribusiness Management with a scholarship and group award in global marketing.