Huyen Lam
@huyenlam
Ecommerce data analyst focused on AI-driven insights and optimization.
VietnamWhat I'm looking for
I am an ecommerce data analyst with experience turning data into actionable insights to improve customer satisfaction, sales, and platform engagement. I have built daily and monthly dashboards, run A/B tests, and analyzed the impact of new launches and functionalities.
My background includes researching B2B customer behavior across 32 countries while interning at a global HQ, updating and optimizing product listings, and collaborating cross-functionally to align content with customer preferences.
Earlier in my career I led PR campaigns and supervised a small team, producing measurable growth in social reach and media coverage. I combine strong communication, organization, and a responsible work ethic with technical competence in Power BI and advanced Excel.
I hold an MSc & MBA in Food & Agribusiness Management and a Bachelor's in International Economics, and I am seeking remote, part-time opportunities in AI training where I can apply my analytic skills and clear communication to deliver impact.
Experience
Work history, roles, and key accomplishments
Ecommerce Data Analyst
Puratos
Jun 2025 - Present (1 year)
Conduct regular analyses to prioritize platform improvements and measure impact of new launches on customer satisfaction, sales, and engagement; build daily and monthly dashboards and run A/B tests to turn data into actionable insights.
Global B2B Ecommerce Intern
Puratos
Sep 2024 - Mar 2025 (6 months)
Researched and analyzed B2B customer behavior across 32 countries, updated and optimized e-commerce product listings, and monitored market trends to improve engagement and inform AI-driven insights.
Public Relations Manager
CyberKid Vietnam
Aug 2021 - Feb 2022 (6 months)
Led 5 PR campaigns, authored press materials and newsletters, managed a team of 3, and secured 31 media articles while growing the Facebook community to 10,000 followers within a year.
Education
Degrees, certifications, and relevant coursework
Audencia Business School
MSc & MBA, Food & Agribusiness Management
2023 - 2024
Activities and societies: Awarded Audencia's Food for Thought Scholarship (sustainability topic); Best Group Project in Global Marketing for Traditional Wine.
Completed MSc & MBA coursework in Food & Agribusiness Management with a scholarship and group award in global marketing.
FECAP Business School
MSc & MBA, Food & Agribusiness Management
2023 - 2024
Participated in Food & Agribusiness Management program as part of international MSc & MBA studies.
Foreign Trade University
Bachelor's Degree, International Economics
2019 - 2023
Earned a Bachelor's degree in International Economics through undergraduate studies focused on trade and economics.
Availability
Location
VietnamAuthorized to work in
Job categories
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