Humza Rashad
@humzarashad
Product Designer with 5+ years’ experience blending intuitive design and creative storytelling to craft memorable digital products.
New ZealandWhat I'm looking for
I’m a Product Designer with 5+ years of experience and a Master’s in Design, focused on blending intuitive design with creative storytelling. I lead end-to-end product projects and build scalable design systems that help teams move faster while keeping experiences people-first.
At ZEIL, I’ve driven measurable growth through UX and UI work on zeil.com, including a 120% increase in applications, 370,000+ job searches, and 200,000+ candidate sign-ups. I use data-driven research—Hotjar, Maze, and Google Analytics—plus Smartlook insights to optimize key journeys, boosting landing page conversions by 15% and improving onboarding task completion to 90% through user testing.
I also introduced and scaled design foundations: I developed ZEIL’s foundational design system in Figma, standardizing 50+ UI components across desktop and mobile. I conduct accessibility audits and implement WCAG 2.1 AA standards to ensure inclusive design, while iterating based on user feedback, usability testing, and stakeholder input.
I thrive in fast-paced, multidisciplinary teams, and I’m motivated by film and visual culture—designing experiences that are functional, emotional, and memorable. Alongside my product work, I’ve mentored a small UX team and streamlined workflows by introducing AI tools like v0, Figma Make, and Lovable.
Experience
Work history, roles, and key accomplishments
Product Designer at ZEIL.
Led the UX and UI design for zeil.com, driving a 120% increase in applications, 370,000+ job searches, and 200,000+ candidate sign-ups. Analyzed user behavior using Hotjar, Maze, and Google Analytics to optimize key user journeys, boosting landing page conversions by 15%. Improved onboarding task completion to 90% through user testing and insights from Smartlook, reducing friction. Managed and men
Developed and launched ZEIL’s foundational design system in Figma, standardizing 50+ UI components to improve consistency and speed up design-developer collaboration across desktop and mobile. Conducted accessibility audits and implemented WCAG 2.1 AA standards to ensure inclusive design throughout core user flows. Led the end-to-end design of ZEIL’s desktop and mobile apps, creating responsive, u
Led multiple design iterations based on user feedback and insights. Built strong cross-functional relationships with engineering, QA, marketing, sales, and external partners to ensure cohesive user experience and design alignment during rapid growth. Defined ZEIL’s visual identity and UI system in Figma, applying user-centered design, storytelling, and interaction best practices to create consiste
UX Designer at Envisage AR Ltd (internship).
- Uses FL Studio 12 to produce, mix and master instrumentals
- Collaborated with artists and other producers
- Advertises and sells instrumentals that I produced through various platforms (e.g. Instagram, YouTube)
-4,500 subscribers on my channel and over 700,000 views
- Sold over 40 instrumentals (5 instrumentals exclusively)
Education
Degrees, certifications, and relevant coursework
University of Auckland
Master of Design, Creative Arts and Industries
2021 - 2022
• Best Pivot Award
• First in Course Award in Design Technologies
• First in Course Award in Project Design
• First in Course Award in Capstone
University of Auckland
Bachelor of Science - BS, Computer Science
2018 - 2020
University of Auckland
Bachelor of Science, Computer Science
2018 - 2020
Earned a Bachelor of Science (Computer Science) at the University of Auckland (2018–2020).
Availability
Location
New ZealandAuthorized to work in
Job categories
Skills
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