Holly 陈

@holly

Message

Detail-oriented Data Analyst with expertise in marketing analytics.

United States

Message

What I'm looking for

I am looking for a role that fosters growth, collaboration, and innovation in data analytics.

I am a detail-oriented Data Analyst with over three years of experience in marketing analytics. My strong foundation in SQL, Python, and Tableau allows me to uncover valuable business insights through statistical analysis, A/B testing, and customer segmentation. I have a proven ability to communicate data-driven recommendations effectively, driving significant business improvements.

Currently, I am pursuing a Master of Science in Data Analytics Engineering at Northeastern University, which complements my previous academic background in literature. My professional journey includes working as a Marketing Analyst at Chando in Shanghai, where I conducted extensive consumer and competitor research, designed large-scale surveys, and collaborated with cross-functional teams to align product launches with customer insights.

Throughout my career, I have successfully tracked key performance indicators and utilized SQL to query sales databases, performing trend analysis to support data-backed strategy adjustments. I am passionate about leveraging data to optimize user experiences and drive business success.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

Chando

Sep 2019 - Present (5 years 9 months)

Conducted data-driven consumer and competitor research using platforms like Mintel and Taobao, analyzing market trends and visualizing findings with Tableau and Excel. Designed and distributed large-scale consumer surveys, applying Excel functions and Pandas in Python to clean, aggregate, and interpret responses for product development.

SQL Python Tableau Excel Data Analysis Market Research Customer Segmentation KPI Tracking Data Visualization

Education

Degrees, certifications, and relevant coursework

Northeastern University

Master of Science, Data Analytics Engineering

Currently pursuing a Master of Science in Data Analytics Engineering. This program focuses on advanced analytical techniques, data modeling, and practical applications in data science.

Wuhan University of Technology

Master of Arts, British and American literature

Completed a Master of Arts degree with a major in British and American literature. The curriculum involved in-depth study of literary theory, critical analysis, and cultural contexts of English-language works.

Hankou College

Bachelor, English

Obtained a Bachelor's degree with a major in English. The program provided a strong foundation in English language proficiency, linguistics, and literary studies.